The Social Agency: 20 Social Media Services to Offer Your Clients
This ebook discusses 20 social media services Agencies can offer clients to create value.
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Agency Social Media Resources
Radian6 Webinar with Collective Bias
Recorded on Dec 15th, 2011, Collective Bias’ Brad Lawless & Courtney Velasquez answer questions about how social media has given consumers & retailers a huge opportunity.
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Wunderman Helps Nokia Make Connections Around the Globe
Find out how the insights Wunderman gathered by listening to app developers and consumers has helped Nokia create a truly remarkable phone.
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Radian6 and Wunderman
Wunderman, an early Radian6 adopter, has always focused on helping clients transform data into customer insights and learning, guiding the development of marketing communications.
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Campbell Ewald Social Media Case Study
Campbell-Ewald has been using social media tools and strategies since 2006, and has shared with us how their extended experience on the social web has impacted both their business and that of their clients.
Read More >Social Media for Agencies
There’s never been a more exciting time to be involved with an agency. Whether you’re part of an advertising agency, a digital agency, or work for a public relations or market research firm, Radian6 has real-time solutions to help both you and your clients succeed in the social space.
Successful Campaigns through Social
Conventional advertising like print and television allow for one-way messaging, but Radian6 gives creative agencies the chance to engage in back-and-forth communication. This social advertising approach not only helps put a human face on the corporation – making the brand more trustworthy and relatable – it also provides immediate feedback that aids in positioning successful promotions. Create viral marketing campaigns based on the voice of the customer and your brand’s advocates will help you advertise by spreading the word through social media.
Facilitate Public Relations
Not all voices carry the same weight online – bloggers with many website visitors, for example, or Tweeter users with lots of followers, have more influence. PR agencies can benefit from Radian6 by discovering who these influencers are, then stay on top of how they’re shaping public perception. The real-time nature of social media serves as an early warning system and is the best defence against negative PR. Respond quickly in crisis management situations, protect brand reputation and provide constructive counsel to your clients by suggesting an outreach program that’s tailored to what people are saying online.
The Social Web, Your New Focus Group
Radian6 helps market research agencies better understand shifting social landscapes as they relate to the companies you represent. Social media is ongoing and organic, forever changing. Use our platform to discover emerging trends, zero in on sentiment, and determine how things have changed over time. Gain valuable demographic and geographical information to learn more about who, what and where people are talking on the social web, then use these insights to suggest how your client can improve product and service offerings.
Demonstrate Social Media ROI
One of the challenges all types of agencies face is selling the value of social media to clients. How does your agency prove that online engagement efforts are transforming your clients’ businesses to be more profitable? The Radian6 platform provides measureable metrics that can confirm social media ROI. Tally comment count, inbound link count, likes, votes and more to better understand the big picture behind posts. Measure the effectiveness of online marketing with more precision by using compete.com data or web analytic integrations like Google Analytics, Webtrends and Omniture. Determine what topics are driving people to your website, and find out how much time people are spending there. Quantify leads and establish conversion points that prove your clients are getting return on their social media investment.
