Radian6 Webinar with Frontier Airlines’ Marco Toscano
Learn how Frontier Airlines is using social media to reach out and connect with their customers and “make it right” in this webinar recorded October 20, 2011.
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Airlines Social Media Resources
Airlines are already actively engaging on the social web. Check out our industry-specific case studies and use cases for examples of how to make the social web work for your organization.
Airline Industry ebook: From Takeoff to Landing. How to Soar on the Social Web
In this ebook, for the airline industry, we go through the steps to discover and implement social media for your airline.
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Frontier Airlines: A Simple Idea Makes a Huge Difference
Frontier Airlines is using social media to reach customers and make it right, a simple idea that makes a huge difference. Read how social is changing the way they do business.
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Radian6: Travel, Tourism and Leisure Social Media Use Case
This Use Case discusses how Travel, Tourism and Leisure organizations can leverage social media in order to improve their knowledge of customers and competitors.
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Social Media Monitoring in the Airline Industry
Airline customers are social. As the leading social media monitoring & engagement platform, Radian6 helps airlines listen & connect to their customers on the social web.
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Social Media and Snow Storms – How Air Canada used the social web to help customers
Air Canada is Canada’s largest full-service airline. Their commitment to good customer service was put to the test last December when an unexpected winter storm shut down London’s Heathrow Airport.
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Southwest Airlines
In this case study, find out how Southwest has embraced the power of social media to give their customers access to what’s happening behind the scenes at the airline, and find out what those customers have to say about their experiences with the company.
Read More >Dear Radian6: Getting Started as an Airline Customer Service Team
Dear Radian6, Our airline has just begun to use your platform for monitoring. Can you tell us how can we extend our social media wings to interact with our passengers
Read More >The Biggest Travel Social Media Disaster EVER…
…. would undoubtedly be social media without community managers. Think for a moment. Remember the time when you were upset that the hotel staff ignored your ‘Do Not Disturb’ request
Read More >How Travel and Entertainment use Social Media For Seating
There are early adopters and then there are the naysayers. Social seating is the idea of seats planned by or for social media. From using social media to select a
Read More >Social Media Crisis Management: What American Airlines Should Do Now
Whether you are in the travel or aviation industry or not, it is possible by now you have heard the wildly circulating news about American Airlines. With over 20 thousand
Read More >Frontier Airlines Webinar: Social Media Changes how they do Business
Social media is changing how Frontier Airlines conducts business. With thousands of guests flying Frontier daily, the airline is very aware of the power of the social web and has
Read More >How Can Airlines Leverage Social Media
The airline industry is all about forming communities. Many of your travellers are regulars, people who log countless hours in the skies for business or pleasure. The social web is a great place to interact with these frequent flyers, gather their feedback on where you’re succeeding, and where you could stand to make some improvements. Your customers will appreciate your willingness to connect, and putting a customer service agent on the front line ensures you’ll be reacting to situations before they turn into bigger issues.
Up, up and away.
We’re Here to Help
People are continuously using the social web to discuss your airline. They could be tweeting from an airport with questions on flight delays, or maybe using Facebook to celebrate their great experiences with your in-flight crew. Use the social web to reach out to ensure that they’re having the best experience possible each and every time they take to the skies. In much the same way that you turn to Sabre for their expertise in the field of airline solutions, Radian6 is here to help you manoeuvre through the social web.
Monitor Competitor Activity
Listening on the social web won’t only be beneficial when it comes to conversations pertaining to your brand – it’s also helpful for figuring out what people are saying about your competitors. Want to see what’s causing people to sing the praises of a rival airline? Maybe you’re hoping to gain insight into why their last marketing campaign was such a success? Social media monitoring can help you uncover these stories, and more.
Handle a Crisis Situation
Interacting on the social web can be invaluable for connecting with your passengers during those hectic times, especially when the weather is causing delays and cancellations. Check out our case studies section to learn how Air Canada overcame potential weather-related flight cancellations by reaching out to their passengers via Twitter.
Interact with your Passengers
Social media monitoring should not be used only in crisis situations. Tuning into routine passenger conversations is a great way to provide outreach, not to mention stellar customer service. Maybe you’ll discover they’re discussing your in-flight entertainment and suggesting ways to make it better. Perhaps they want to congratulate your team for another job well done. No matter what they’re saying, these are discussions you don’t want to miss out on.
Enhance Customer Loyalty
With your passengers hanging out on the social web, there’s no better place to perform a little customer outreach. Facilitate giveaways, and reward your customers for using check-in services while waiting for their flights. It’s just another way to create a stronger community surrounding your biggest fans.
