Social Media Strategy for the Retail Industry
Whether you are just getting started or have an existing social media strategy, this ebook will answer your questions, get you thinking and inspire you for the future.
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Consumer Packaged Goods Social Media Resources
Check out Radian6’s industry-specific case studies, videos and other resources for examples of how to make the social web work for your retail organization.
GNC – Building Healthier Online Communities
Armed with a winning social strategy and a fantastic leader, GNC has been able to build a strong community of customers, thought leaders and fitness professionals.
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Beachbody
The creators of the P90X workout program share how they’re using social media listening and monitoring to gauge the success of both their traditional advertising campaigns and new media outreach on the web.
Read More >Product Recalls: Planning Your Response Strategy
For brands in the Consumer Packaged Goods industry, being prepared in the event of a product recall is a must. Not having a plan makes it easy to be caught
Read More >Collective Bias Webinar: Build Consumer Loyalty with Conversations on Social Media Platforms
Join us on Thursday, December 15th at 2pm ET as we talk social media with Brad Lawless, VP of Communications and Courtney Velasquez, Director of Community for Collective Bias. Collective Bias is a
Read More >Working within the Consumer Packaged Goods industry you have an interesting relationship with your customers, because they don’t necessarily shop at a store that exclusively sells your product. Luckily, you’ve got the social web to help you discover online conversations and interact with your biggest fans.
We’re Here to Help
How you interact with your customers on the social web shapes their perception of your products and people. Maintaining a strong presence online lets customers know that even though they might not be able to interact with you in store, they have a forum for getting any questions and concerns addressed. Whether you’re already frequently interacting online, or looking to get started with social listening, Radian6 has a service that caters to your needs.
Provide the Best Social Customer Care
Social media monitoring is invaluable for closing the loop in the customer care cycle. An effective social listening strategy will help you answer customer questions, and address any concerns before they become a problem. Our integration with salesforce.com services’ ensures that you can discover and reach out to, those who are discussing your brand online. You can also create cases to solve all customer problems within an easy to track stream.
Monitor Industry Trends
While social listening can show you what your customers think about your brand, it’s also invaluable for learning more about industry trends. Perhaps you’re in the business of designing athletic clothes – you can use the social web to monitor discussions on popular colours, styles and materials. Online discoveries help you learn what your customers are looking for, and whether or not your competitors are providing them with this service or product.
Build an Online Community
You’re already gathering a fan base online; why not work collaboratively with them to ensure you’re offering the best products and experiences? Online communities are the ideal location to test drive new promotions and customer reward programs. These devoted followers will help you understand consumer perceptions on your loyalty programs, and give you additional insight into why they’re choosing you over everyone else. Once you’ve created your community you’ll be in the position to uncover who your biggest brand ambassadors are. We call them Influencers, and thanks to our partnership with Radian6 Insights providers you’ll be able to learn even more about your influencer’s reach and following with Klout.
Manage Crisis Situations
The social web is a dynamic space, providing users the opportunity to share their thoughts and feelings all while engaging with others. In an ideal world you’d never be faced with a crisis situation, however, when you do encounter a bump in the road it’s important to have a plan in place. Use the social web to manage customer feedback on any product recalls, ensuring that consumers are getting all the information they need from a trusted, reliable source – you.
