Corporate
Who really owns your brand?
Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it’s happening now, with or without you. Let Radian6 help you get immersed and connected.
The Radian6 Listening Platform
The Radian6 listening platform helps companies understand how their brand is being talked about by customers, prospects, and influencers. Easily configure your dashboard and monitor social media conversations anywhere you’ve got access to a web browser. And with workflow and engagement capabilities, you can assign posts internally, create custom tags for sources and posts, and keep track of how the dialogue evolves.
Here’s what else you can do:
- Identify the posts related to you brand that are generating the most buzz and analyze your overall share of voice
- Uncover influential people and sites to target your outreach efforts
- Set up email or IM alerts to notify you of new brand mentions as they happen
- Sort and count results by several relevant social communications metrics like comments, inbound links, and website referrals
- Tag individual post sources with relevant terms for analysis, reporting, and tracking
- Track and score sentiment for relevant posts
- Connect your social media and sales team through social CRM data, including creation of SalesForce contacts, cases or leads right from the dashboard
Key Benefits:
- Immediately know which online content is making an impact both in terms of awareness and meeting your website business goals
- Gain powerful insights into competitors and industry trends
- Be the first to alert your leadership team to new issues and developments online
- Integrate social media into your crisis management practices and brand audits
- Gain insights into new target audiences, marketing ideas, SEO, or product enhancements based on community feedback
- Communicate with your community and internal stakeholders immediately and efficiently
Getting Started With Radian6
Looking for more information on how Radian6 can help your organization? Click here to get started.
