Four Steps to Integrating Social Media Into Successful Campaigns
This ebook looks at how to create campaigns that incorporate social media from the start, and how these changes will benefit your business.
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Corporate Social Media Resources
Strategically Social: 5 Keys to Becoming a Social Business
This ebook by Brent Leary highlights how companies can leverage social tools and channels to listen to and engage customers in a variety of ways.
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Getting the Competitive Edge with Social Media
This ebook will show you how social media intelligence gathering can help you make definitive, today-based decisions about where your company is heading, and how to best directly compete in
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Training Your Company for Social Media
Unsure of how to prepare your team to tackle social media? Wonder why training everyone in social media use is so important? Look no further, your answers are right here.
Read More >Dear Radian6: How Do You Manage a Corporate Twitter Handle?
Dear Radian6, What are some best practices for using your platform to manage a corporate Twitter handle? Dear User, Last week we covered we covered how we handle customer support
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The Art of Corporate Blogging
This ebook covers everything you need to know about starting a corporate blog. It begins with figuring out exactly why you (or your superiors) want to have a corporate blog,
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Socializing The Enterprise
This ebook demystifies what it means to socialize your business by walking you through the steps of change management, to make enterprise-level social media integration doable and long lasting.
Read More >Social Media for the Enterprise
Regardless of the size of your company, whether you’re B2B or B2C, publicly traded or privately held, your business can benefit from social media. The social web offers a wealth of opportunities to drive business across organizations, so take steps to make social media an extension of your company. Radian6 can help you collect crucial feedback, resolve complaints, and track the success of your engagement efforts – all while earning customers for life.
Social Media has Democratized Your Brand
Brand ownership is no longer solely in the hands of corporations. Social media has given the public a powerful vehicle to voice opinions – your brand is now shaped by the sum of discussions on the social web. These conversations are happening right now, with or without you. Radian6 helps you become active participants on social channels. We help you understand context, score sentiment, monitor trends, and analyze your overall share of voice in your industry. Radian6 can make sure you get the most relevant social posts in front of the right people in your company.
Market More Efficiently & Sell More Profitably
Understanding how your brand is being talked about by customers, prospects, and competitors on social channels provides valuable business insights. Uncover influential people and learn more about them – gender, age range, geographic location, and more. Better target your marketing efforts, track the success of campaigns and identify those posts driving the most traffic to your corporate website. Generate leads, transform conversations into transactions, and tie it all together through Social CRM Integration.
Deliver Customer Service at the Speed of Social
At any time of day, all over the world, customers are talking on social channels. They’ve migrated to social sites like Twitter to share opinions of the products and services they use. When they express frustration or ask for assistance, answer the social phone and service the social customer. Radian6 makes it easy – set up email or IM alerts to notify you of brand mentions as they happen. The real-time nature of Radian6 allows you to catch complaints early so you can respond at the point of need. Personalize customer care and publicly prove that your company cares about your customer’s experience by engaging with them online.
Create Better Products & Services through Social
Use Radian6’s sophisticated reporting capabilities to measure reoccurring trends and consolidate online customer feedback. Our Workflow Tool Palette allows you to tag social media posts so they can be quickly sorted and assigned throughout your enterprise. Share this feedback with Product Managers to develop better offerings, and connect with C-level executives to tailor corporate strategy. The information you gather from social listening with Radian6 helps you discover customer preferences and pain points to improve existing products, and beat competitors to market.
