You’ve heard it before: Join the Conversation. But what exactly does that mean? Where do you start?
Engagement in social media is different for every business. And getting started can be daunting, especially after you’ve spent all this time listening. There are varying ways to engage with your community in social media, depending on the conversations happening around you, and Radian6 can help you keep tabs on it all.
Responding to mentions of your brand is a great place to start. Say thank you. Share some information. Offer to be helpful and interested in the needs of your customers. Help your clients understand where and how to engage.
Once you’ve discovered where those conversations are, efficient outreach is that much easier. With a listening grid and Radian6, you can manage the workflow, assign and route your posts, tag your sources, and equip your entire team for coordinated and organized social media engagement.
Customer Service and social media go so well together, too. Communities see responsiveness from companies, and those companies earn their trust. Your customers aren’t asking you to be perfect, but they’re asking you to be paying attention. Radian6 makes it easier than ever to exceed their expectations.
Thinking about how to connect with prospects in social media? You can do that too. Being part of communities and conversations is how business development works today, and listening carefully plays a critical part in doing it well. We call it listening at the point of need, and it’s effective, relevant sales for a web 2.0 world.
Radian6 can help you connect your sales and customer service to the social web, and define “joining the conversation” for your organization in a way that matters to you. Take a look, and give us a try.
