Social media is measurable. Truly. We can help.
Social media is changing the way business is done, but just like traditional media, it requires smart and relevant measurement. Radian6 helps companies and agencies:
- Evaluate points of view and their impact on the brand
- Analyze and track the most active social media topics and conversations
- Set a baseline for online awareness based on key metrics
- Identify influencers and target and track community outreach efforts, and
- Tag, sort, and segment posts and sources for in-depth analysis.
Ultimately, what you want to understand is how the social web is affecting your business.
Some measurements are classic, but their implication is broader thanks to the social web. Campaigns and news spread faster and farther than they did before, and we can help you track the lifecycle of buzz. Context and discussion around your brand mentions can inform your SEO efforts by reflecting the language your community uses. And reach now is defined by more than just newspaper subscriptions – it’s Twitter followers, influencers, commenters on blogs, or the different types of media that carry conversations about your brand.
Some metrics are evolutions. Share of voice was relevant when eyes and ears were all that mattered. Now, what you want is the right eyes and ears, and dialogue and discussion about your brand or your client’s business. Today, Share of Conversation is a clearer, more valuable way to view your brand’s position among the conversations you want to be associated with. Understanding the shifting influencer landscape tells you who’s speaking about you with authority. And sentiment and tone reflect online brand perception in visible new ways.
If content is truly king, we can help you connect the dots between posts and mentions on the web, and activity and conversions on your website. Learn not just what sites sent people to you, but what they were reading and discussing before they clicked, and whether or not it made them take action when they got there.
And if you’re actively engaging with your community, you’ll want to build a dashboard and watch needles move. See whether your investment in community increases that Share of Conversation over time, or improves your positive sentiment ratio, or adds more content-related website conversions.
Measurement makes more sense with Radian6. Let us show you how.
