Build by PR + AD professionals for PR + AD professionals.
As an agency partner, you’re tasked with helping guide your clients and their communication strategies. You need to be armed with intelligence about their online brand presence, and the tools to deliver those insights to your clients. We can help.
Listening to social media creates possibilities:
- Inform marketing campaigns via deep customer research
- Shape marketing strategies
- Engage with key audiences, communities, and influencers
The Radian6 listening platform helps you help your clients answer:
- Where are the influential conversations happening? What is the most effective social media channel for us?
- Who are the influential voices and what are they saying about our client, their brand, and their competitors?
- How do we activate our key communities to become evangelists for our brand?
- How do we best integrate our online and offline communication efforts?
- Where is our best and most valuable website traffic coming from, and what content is generating it?
Build a comprehensive listening program to:
Monitor:
- Find customers in social media communities
- Evaluate points of view and their impact on your clients’ brand
- Discover real-time, relevant, and impactful conversations as they happen
Measure:
- Analyze and track the most active social media topics and conversations, including how they’re impacting your web referrals
- Set a baseline for online awareness based on key metrics
- Tag, sort, and segment posts and sources for in-depth analysis
- Identify influencers and target outreach efforts
Engage:
- Create an active dialogue with customers in real time
- Align appropriate resources for timely engagement and response
- Maintain consistent internal communication with Social CRM integration
Track the lifecycle and path of each conversation
