Uncover Influencers
If you’re doing outreach in social media, you’ve often heard about the importance of influencers in the community, and their role in building trust or authority among a group. Influencers will vary for each and every company, so it’s important to get a snapshot of the sources that carry the most influence for you, your company, and your community.
Radian6’s influencer widget gives you the ability to set the factors of influence that are most relevant to you. If an active, engaged community is important and valuable to you, you can score influencers more heavily on factors like commenters or unique comment count. Perhaps post volume and repeat mentions are what gets your community’s attention and drives action on their part, so you can weight “on topic posts” more heavily in your rankings.
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For each topic profile, you can set your influencer EQ differently, and customize your influencer definitions around each topic you’re tracking.
Pop open your influencer widget around a topic profile anytime to get a snapshot of the current influencer landscape. View influencers by media type in bar, cloud, and grid mode to get a better idea of who’s talking about you, where they’re speaking up, and how others are interacting with them. Influencers are also scored based on the EQ weightings you designate, and it’s a score from 1 to 100, with 100 being the most influential based on the criteria you’ve set.
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How does this help? When you’re conducting outreach on behalf of your company or looking to get the insights and opinions of a few key voices, Radian6 can help you select who to reach out to. And while your industry might be buzzing about a particular blog, website, or expert, you might just discover that your business is being talked about by fresh, undiscovered voices. Building a relationship early with emerging influencers can be a great way to engender good will, trust, and affinity for your brand among new and untapped communities, or identify uncrowded and new markets that are interested in what you’re up to (but aren’t as visible on the big radar screen).
Something unexpected pop up? Just click on the drill down buttons for the posts, comments, or forum replies to have a look at the actual conversations taking place. If it’s a burgeoning conversation from new contacts and sources, you can be the first to engage, respond, and start building that online relationship from the very start.
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Perhaps you’d also like some insights into how your influencers are tapped into the larger social grid. By viewing influencer’s social profiles right in the dashboard, you can get a sense of their overall web presence, read what else has their attention on Twitter, or check out their blog for other topics of interest that might be relevant to you, too. You’ll also be able to tell whether you’re connecting with a new voice, a seasoned and established presence, or an industry expert, and strategize your outreach accordingly.
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Instead of settling for generalized ideas of influence, Radian6 gives you the power to find the influencers and voices that are most relevant to you, most impactful for your business, and driving the kind of awareness and results that you’re looking for.
Download the PDF Version of Uncovering Influencers with Radian here.
