SHIFT Communications awarded “New Media Agency of the Year” presented by The Holmes Report

Congratulations to our client SHIFT Communications who were crowned “New Media Agency of the Year” presented by The Holmes Report, a resource for corporate communications/public relations professionals and journalists.

The Holmes Report dubbed SHIFT “as an innovator in two key areas: first, in creating public relations programs that have a demonstrable impact on sales through the firm’s proprietary LeadSensor methodology; and second in new and social media, where the firm’s pioneering capabilities have attracted clients from beyond the traditional tech space.”

SHIFT’s LeadSensor service tracts ROI with a Real-Time Marketing dashboard by capturing traction, lead generation and conversion rates.

May 14th, 2008
Posted in Awards | | 0 Comments

Radian6 takes home KIRA Award for Most Promising Startup

Radian6 was honoured last night by the region’s knowledge industry association, KIRA, when it received the award for Most Promising Startup. “We are honoured and proud,” said Marcel LeBrun, CEO of Radian6 Technologies in an interview with the Daily Gleaner. A big thank you goes out to all of our customers, staff and investors. Chris Ramsey accepted the award on behalf of Radian6 at the ceremonies last night.

Pictured above from left to right are Chris Ramsey (VP Business Developement), Gerry Pond (Chairman), Chris Newton (CTO and Founder), David Alston (VP Marketing), and Jerry Carr (VP Engineering).

May 2nd, 2008
Posted in Awards, Events, social media monitoring, social media news | | 4 Comments

PRSA-NY to host Blogger Social

The Public Relations Society of New York (PRSA-NY) is hosting a Blogger Social for bloggers, public relation professionals, corporate professionals and tech enthusiasts. Radian6 is the event sponsor and will be in attendance. Join us for an evening of socializing and networking in Manhattan.

What: PRSA-NY Blogger Social
When: Wednesday, May 14th, 2008 - 6:30pm-8:30pm
Where: Art Bar
52 8th Ave (at Horatio St)
New York, NY

Cost: PRSA-NY member - $10
Non-member - $20
Premium open bar included.

Register online by May 9th to reserve your spot. Space is limited.

April 15th, 2008
Tags: blogger social, corporate professionals, PRSA-NY, public relation professionals, Public Relations Society of New York, radian6, Social Networking
Posted in Events, Social Networking | | 0 Comments

Radian6 at New Communications Forum 2008 - April 22-25, 2008 in Sonoma County

We’re very excited to announce that Radian6 will be a gold sponsor and exhibitor at the New Communications Forum 2008, which will be held at the Hyatt Vineyard Creek Inn & Spa in Sonoma County, California from April 22nd to 25th.

Now in its fourth year, New Communications Forum is the premier conference that brings together thought leaders and decision makers from around the globe to discuss the impact of social media and new communications on media, marketing, journalism, PR, advertising, business, culture and society.

March 11th, 2008
Posted in Events, social media monitoring | | 2 Comments

Golin Harris picks up the PR Campaign of the Year Award presented by PRWeek

Congratulations to our client Golin Harris who won PR Campaign of the year 2008 for Nintendo of America: Wii launch: How Wii Helped Nintento Get Its Game Back.

By 2006, Nintendo had dropped to third in the video-game industry behind Sony and Microsoft after dominating the landscape about 20 years earlier. Golin Harris, Nintendo’s agency, decided to make the Wii motion-sensitive controller a differentiator and target the core gaming audience, as well as, “dabblers”, “lapsed gamers”, and “non-gamers”. The team pushed to get girls, women, and seniors to buy the Wii, which would help it surpass the competition. Essentially, they created a market that didn’t previous exist. In the end, the Wii met or exceed sales goals. It outsold the Xbox 360 two to one and the Playstation3 by three to one.

March 7th, 2008
Posted in Awards | | 1 Comments

Building a global social media practice

Social Media Group (SMG) has been making waves lately in the social media world with their landing of Ford and SAP. Maggie Fox and the gang at SMG have also created lots of positive buzz with their own version of a social media press release (SMPR) which they call Digital Snippets. Today SMG announced its partnership with Radian6, to add enhanced social media monitoring to their practice mix globally. They look to use the solution to uncover potential issues for clients before they go mainstream. They also look to the solution to help uncover business intelligence that can help their clients find ways to engage online. Click here for more information on the announcement.

March 3rd, 2008
Tags: digital snippets, radian6, smg, SMPR, social media group
Posted in Marketing, SMPR, social media monitoring | | 1 Comments

Radian6 highlights online buzz about Starbucks’ closure on ABC TV news

Yesterday precisely at 5:30pm all of the Starbucks in the US closed their doors for a 3 hour training session. Taking the national chain offline during business hours would be enough to create some serious buzz online for those counting the minutes until they could get their Starbucks caffeine fix again. But it also had people speculating on whether the outage would be good for their competitors or if the timing of the outage was part of an ingenius publicity stunt.

February 27th, 2008
Posted in social media monitoring | | 1 Comments

Last Week in Social Media

A review of the top items that we’ve pertained from listening and participating in the social media sphere.

Creating Social Media Content
Geoff Livingston broke down the social media content creation process in a simple way so that anyone from the ground up could have a quick overview of how they can get started on social media. From understanding what Social Media is for the corporation to measuring and bringing it back full circle in how content and community creates relationships and builds rapport.

February 25th, 2008
Posted in social media news | | 0 Comments

Finding Brand Enthusiasts begins with listening

Today Doe Anderson announced that they will be using Radian6’s social media monitoring solution to help discover and create brand enthusiasts for their clients. Their process starts with research or listening and moves to the development of effective plans to convert ordinary customers into brand enthusiasts.

Doe Anderson’s Social Media Explorer, Jason Falls, states “By using the Radian6 social media monitoring solution, Doe Anderson can hone in on what customers are saying about the brands we work with. This detailed knowledge, the ability to see trends and the ease of discovering who the influencers are online makes our job of finding and engaging with brand enthusiasts in social media so much easier.”

February 20th, 2008
Posted in Influence, Jason Falls, Marketing, social media monitoring | | 0 Comments

Launching a social media monitoring practice

Voce Communications’ launch of the addition of social media monitoring as part of their practice today is an excellent example of the use of social media itself. They issued their own version of a social media press release (SMPR) which included their definitions of social media monitoring and mining, a screencast series of videos on how they use Radian6’s social media monitoring solution, as well as an audio clip from Radian6’s VP Marketing, David Alston, on the solutions’ differentiators. They also then used Marketwire to distribute a short version of the release for pickup by search engines and various publications.

February 15th, 2008
Posted in SMPR, social media monitoring | | 0 Comments