3 Ways for Insurance Companies and Agents to Capitalize on Social Media
By: Julie Meredith
Social media has opened doors for insurance companies and their agents to share industry-related content and engage with their community on a much more personal level.
However, the extent to which insurers are adapting to and embracing social media seems to be increasing at a gradual pace on account of industry regulations.
Customers look to their friends and trusted networks for advice on which products and services they should go with, and insurance shoppers are no different. They read online reviews of insurance companies and products, pose questions to their social networks, as well as reach out to insurers directly, looking for the right fit for the right price.
Here are some ways insurers can capitalize on social media:
1. Listen to your community
Monitoring online feedback and conversations about the industry in general is one of the most lucrative opportunities to be gained from social media. The experiences and expectations revealed by customers using social media is a powerful resource for insurance companies seeking to learn more about their customers and join the social conversation.
2. Share tips and lower risk
Many vehicle insurance companies are capitalizing on social media by sharing educational content, such as safety tips, with their community through Twitter, YouTube, Facebook, and blogs to help lower their customers’ risk and establish their presence as a credible and helpful insurance brand. For example, tweeting about an approaching storm and advising customers to protect their cars and other insured valuables is helpful and can help to reduce claims.
3. Put your brand front of mind
Building off of the above points, a credible and active social media presence not only builds trust with customers, but it puts your brand front of mind. Create awareness and buzz around your brand and build trust by actively engaging with your community and sharing valuable content. Your customers will thank you for it.
What tips do you have for insurance companies looking to embark on their social media journey? What other ways can insurers capitalize on social media? For more on how social media can work for your financial services company, download our ebook, How to Create a Social Media Strategy for the Financial Services Industry.


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