Influence… let’s take it up a notch
Thursday, July 19, 2007 | Add a Comment
Tags: Cirque du Soleil
Posted in: Social Media Monitoring
It’s been an interesting few days in the world of social media measurement. While much of the focus over the last few years in online influence measures has been dedicated to link analysis in the blogosphere… some are starting to question this technique. Steve Rubel and team at Edelman have gone so far [...]
Truly Remarkable
Tuesday, July 17, 2007 | Add a Comment
Tags: Cirque du Soleil
Posted in: Marketing
Seth Godin talks about being truly remarkable in The Big Moo and Purple Cow, “You’re either remarkable or invisible. Make your choice.”. Seth’s idea is simple and his timing is perfect. While people increasingly tune out traditional advertising, Social Technologies have completely disrupted how ideas propagate. Power has shifted.
Take [...]
