Voce Communications’ launch of the addition of social media monitoring as part of their practice today is an excellent example of the use of social media itself. They issued their own version of a social media press release (SMPR) which included their definitions of social media monitoring and mining, a screencast series of videos on how they use Radian6′s social media monitoring solution, as well as an audio clip from Radian6′s VP Marketing, David Alston, on the solutions’ differentiators. They also then used Marketwire to distribute a short version of the release for pickup by search engines and various publications.