Twebinar Post Event Wrapup – Game Changing Moves in Social Media
By: David Alston
The first experiment in mashing up Twitter and a video webinar has been completed. And while there are certainly ways to continue to improve for the upcoming twebinars in July and August, I believe the experience was a positive one for the majority involved.
The theme of the first Twebinar was around game changing moves in social media – generally referring to various examples of how organizations used social media to help them be successful.
The twebinar tried to accomplish many things but primarily aimed to give those, new to social media, a chance to jump into the game with both feet along side veterans in the biz. And while moving hundreds of people into the social media pool at the same time certainly had its challenges I believe most participants got used to the temperature once they were in and began to see its potential.
The experiment also proved another point – online word-of-mouth is alive and well in the various channels of social media. Website traffic spiked dramatically yesterday (as seen below) and the Twebinar site was visited by 71 countries from across the globe. In the end, over 1500 people registered for the twebinar – a number that totally amazed and humbled all of us.
The intensity of the discussion before, during and after the two twebinars also resonated strongly within the halls of Twitter and a number of blogs. Below is the buzz around Twebinars (tracked using Radian6 over a 14 day period) versus the discussion of megabrand, Starbucks, and Democratic Presidential hopeful, Obama. A rather large spike in relative terms fueled by discussion and WOM.
And the reviews and feedback has been very helpful. I’ve captured an ongoing list of Twebinar-related posts on our Radian6 delicio.us page.
Again, thank you to all who participated, to the speakers, to the host Chris Brogan & CrossTech Media, to all who shared the news on their blogs/post/email lists (SNCR, WOMMA, etc…) and for everyone who helped put this together behind the scenes. It wouldn’t have been what it was without the help of all of you.
Video of the event will be posted shortly and the registration link for the next Twebinar in July will be up by the first of the week. Have a great weekend – it’s been quite a week.
Tags: Chris Brogan, Twebinar
Felt like we made a few ripples in the stream, and that\’s great from my perspective. I\’m happy folks got to hear from so many great people in one big spin. That was like attending a few conferences all in one big whack. But then, I helped produce it, so I have to be more humble.
Humble humble. : )