Customers continually inspire new features at Radian6
Monday, August 18, 2008 | Add a Comment
Posted in: Features, Social Media Monitoring, Social Media News, Technology
When we publicly launched the Radian6 platform only 10 months ago it was after following an interactive process where our future customers told us exactly what they needed to monitor and analyze in social media. This was our EAP or early adopter program and we grateful to those early pioneers for using our solution and for all of the insight and feedback they sent our way.
Photo – Marcel Lebrun, CEO of Radian6
Well, the tradition of listening has continued on. With each month of feedback we’ve continued to roll out new features. The list has grown to the point that it’s probably time to get back in to that website of ours and add whole new sections of copy, screenshots etc… But in the meantime I thought it might be useful if we listed a few of these new key capabilities.
Even Greater Coverage – Our customers absolutely rely on us to pull in the broadest sweep of social media. In addition to already covering blogs, forums, online news, and opinion sites, we’ve bumped up our microblogging coverage with Twitter and Friendfeed and cast the widest net possible for online video through our partnership with blinkx.
Global Support – We’ve expanded the abilities of the platform to make it easy for global firms to target listening towards specific regions or specific languages. We do this with two types of filtering – by region and by language.
- Regional filters – Now focus in on one or more countries rather than the world as a whole. Global brands usually have different groups handling different regions of the world so this feature really helps them isolate the monitoring and analysis to results that interest them the most.
- Language filters – we now support a number of major European and Asian languages. English, French, German, Italian, Spanish, Korean, Japanese and simple Chinese filters can be set up to further focus monitoring and analysis efforts.
Additional Filters – We’ve also added addtional ways to filter results either at the topic profile level or the analysis widget level.
- Media type filters – users can sub-divide or isolate results by either blogs, videos, images, online news, micromedia (ie. Twitter and Friendfeed) and/or forums. This provides a great way to separate user-generated content from mainstream publications for example.
- Source filters – Only need to monitor certain sites vs. the entire social web? Setting up a specific list of sources allows a user to get a finite set of content and still use all of the dashboards analysis widgets for analysis.
Email Alerts
Email alerts are now available for users traveling on the road or needing a full snapshot of results on a daily basis. Alerts are completely hyperlinked so monitoring can be quickly browsed in a single email message with outreach possible using any mobile device with web browsing abilities.
Influencer Discovery
This widget enables uncovering of the most influential sites within a specific topic as defined by the user. The formula, which is open and user configurable, uses viral metrics captured and constantly updated by the platform with each post/tweet/video/picture found. The collection of these conversational dynamics along with a user defined formula continue to make our solution unique.
Additional Viral Metrics
Along with the orginal metrics captured with each post/tweet/video/picture which include comments, unique commenters, and views, we’ve also added in-bound on-topic links and votes (Delicio.us linking). While these metrics feed our influence widget they also enable users to sort through the literally thousands of posts coming in, help them discover those with the most engagement or the potential to go viral.
User-interface Enhancements
Radian6 has become known for it’s unique flash-based user interface users say takes the complex and makes it simple. We’ve added new flexibility within the dashboard including the ability to pick date ranges for results (in addition to preset ranges) and to access longer historical data sets.
For those users with the need for a large number of analysis widgets or with multiple projects/clients to manage, we’ve also added multi-dashboards, or the ability to set up multiple windows. In essence, users now have eight times the screen real estate to customize their widgets.
Users also have a number of ways to export results and analysis from the dashboard. New high resolution images can be exported for client reports via direct
download or email. And we’ve increased the number of export formats from HTML and XML to include PDF and CSV.
And there is more yet to come. We continue to look ahead to new unique features in partnership with our customers so please keep that feedback coming.
