Comments on: Another 5 reasons brands should listen to social media http://www.radian6.com/blog/2008/10/another-5-reasons-brands-should-listen-to-social-media/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Fri, 10 Feb 2012 21:26:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: CJ http://www.radian6.com/blog/2008/10/another-5-reasons-brands-should-listen-to-social-media/#comment-293 CJ Sun, 19 Oct 2008 17:06:30 +0000 http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/#comment-293 I really like your point about the story angle. I hadn't thought about it in that way and it's true that being able to discover an innovative way of talking about your brand or product would be really really useful! Thanks, good post. I really like your point about the story angle. I hadn’t thought about it in that way and it’s true that being able to discover an innovative way of talking about your brand or product would be really really useful!

Thanks, good post.

]]> By: Sonny Gill http://www.radian6.com/blog/2008/10/another-5-reasons-brands-should-listen-to-social-media/#comment-297 Sonny Gill Tue, 07 Oct 2008 15:57:45 +0000 http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/#comment-297 Great addition to your previous list, David. I specifically appreciate the first bullet, The Long Tail. Nowadays, too many people are focused on trying to get the attention of influencers (or so-called a-listers) to get their company, blog, or SM strategy some push. You end up with a broadcast message rather than trying to connect with the long tail of users that you mention, the ones that want to participate and ones that can be an integral part of your own community. Great addition to your previous list, David.

I specifically appreciate the first bullet, The Long Tail. Nowadays, too many people are focused on trying to get the attention of influencers (or so-called a-listers) to get their company, blog, or SM strategy some push. You end up with a broadcast message rather than trying to connect with the long tail of users that you mention, the ones that want to participate and ones that can be an integral part of your own community.

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