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Interview with Dell’s Bob Pearson by Jeremiah Owyang – Social Media Becomes More Important In A Recession

By David Alston
Thursday, November 27, 2008 | 2 Comments
Posted in: Marketing, Social Media Monitoring

Bob Pearson, VP Communities & Conversations had some great points in this video that I wanted to highlight here. He was interviewed by Jeremiah Owyang of Forrester who published the video in a post on his blog, Web Strategy by Jeremiah.
Highlights for me were:
1. How core is social media to Dell? It is [...]

Ogilvy Public Relations Worldwide Empowers Digital Strategy Team With World-Class Social Media Monitoring

Thursday, November 13, 2008 | Add a Comment
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Posted in: News

Global communications agency selects Radian6 to help drive social media strategy for international clients.

Washington, DC (PRWEB) November 13, 2008 — 360° Digital Influence – Ogilvy’s global social media and word of mouth practice – and Radian6 have successfully deployed Radian6 as the consumer generated media listening tool to all of the Digital Influence teams [...]