Comments on: Learnings from #twittersecret http://www.radian6.com/blog/2008/12/learnings-from-twittersecret/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Thu, 09 Feb 2012 20:48:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ExploreMyBlog http://www.radian6.com/blog/2008/12/learnings-from-twittersecret/#comment-321 ExploreMyBlog Fri, 02 Jan 2009 13:22:24 +0000 http://www.radian6.com/blog/101/learnings-from-twittersecret/#comment-321 David Alston, Thanx for providing us such a good Tricks for twitter, I think it seems very useful for people who are linked with Social networking websites. David Alston,

Thanx for providing us such a good Tricks for twitter, I think it seems very useful for people who are linked with Social networking websites.

]]> By: Marcel LeBrun http://www.radian6.com/blog/2008/12/learnings-from-twittersecret/#comment-320 Marcel LeBrun Sat, 20 Dec 2008 21:51:57 +0000 http://www.radian6.com/blog/101/learnings-from-twittersecret/#comment-320 Hey David, Excellent summary. One additional thing that I observed was the effect of seeing something repeatedly (but not in the sense of an "ad" with multiple impressions, but rather seeing the message repeated from multiple people that you trust). Since the twitter secret message appeared to be a bit playful, many people initially did not bother to ask about it (I would have been one of those), but then once you see 2,3,4 + of your followers talking about it and saying good things about it, you start to think that there must be something to it and then you hit a threshold where you have to check it out. I think this phenomenon is very much observed in the spread of brand perceptions online. Hey David,
Excellent summary. One additional thing that I observed was the effect of seeing something repeatedly (but not in the sense of an “ad” with multiple impressions, but rather seeing the message repeated from multiple people that you trust). Since the twitter secret message appeared to be a bit playful, many people initially did not bother to ask about it (I would have been one of those), but then once you see 2,3,4 + of your followers talking about it and saying good things about it, you start to think that there must be something to it and then you hit a threshold where you have to check it out.

I think this phenomenon is very much observed in the spread of brand perceptions online.

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