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	<title>Comments on: Social Media Leader Series &#8211; Frank Eliason</title>
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	<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/</link>
	<description>Listen, Measure, Engage...</description>
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		<title>By: David Alston</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-75</link>
		<dc:creator>David Alston</dc:creator>
		<pubDate>Mon, 23 Feb 2009 22:24:44 +0000</pubDate>
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		<description>Thank you Rona.  That might be just the push I needed to get the rest of the dozen interviews done and out there.  Or at least a couple more (so I don\&#039;t get too ahead of myself) :)</description>
		<content:encoded><![CDATA[<p>Thank you Rona.  That might be just the push I needed to get the rest of the dozen interviews done and out there.  Or at least a couple more (so I don\&#8217;t get too ahead of myself) <img src='http://www.radian6.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Rona Davis</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-74</link>
		<dc:creator>Rona Davis</dc:creator>
		<pubDate>Mon, 23 Feb 2009 21:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.radian6.com/blog/111/social-media-leader-series-frank-eliason/#comment-74</guid>
		<description>David,

For what it is worth, I thoroughly enjoyed the small video clips for the answers!!  I found it very personal which was quite complimentary considering the topic of this interview!!  I liked that they were in small bite sizes of one answer per question, if I had to stop and take care of something I would just pick up at the next question rather than pausing a long video and not remember what I just watched.  Above all, I LOVED the personal effect, especially with Frank as the subject since his whole mantra right now is the personal touch!

Great job!</description>
		<content:encoded><![CDATA[<p>David,</p>
<p>For what it is worth, I thoroughly enjoyed the small video clips for the answers!!  I found it very personal which was quite complimentary considering the topic of this interview!!  I liked that they were in small bite sizes of one answer per question, if I had to stop and take care of something I would just pick up at the next question rather than pausing a long video and not remember what I just watched.  Above all, I LOVED the personal effect, especially with Frank as the subject since his whole mantra right now is the personal touch!</p>
<p>Great job!</p>
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		<title>By: David Alston</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-73</link>
		<dc:creator>David Alston</dc:creator>
		<pubDate>Thu, 15 Jan 2009 23:18:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.radian6.com/blog/111/social-media-leader-series-frank-eliason/#comment-73</guid>
		<description>Thanks for your comments Indra.  Darn, I missed meeting you at Blogworld then.  Well, perhaps at this year&#039;s event then.  Til then.</description>
		<content:encoded><![CDATA[<p>Thanks for your comments Indra.  Darn, I missed meeting you at Blogworld then.  Well, perhaps at this year&#8217;s event then.  Til then.</p>
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		<title>By: Indra Gardiner</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-72</link>
		<dc:creator>Indra Gardiner</dc:creator>
		<pubDate>Thu, 15 Jan 2009 23:13:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.radian6.com/blog/111/social-media-leader-series-frank-eliason/#comment-72</guid>
		<description>Thanks for the post David. Appreciate the questions, particularly about smaller companies that may think it doesn&#039;t apply to them. We hear that objection a lot.

We met Frank at blogworld and he is, just as you say, a nice guy to hang out with. Good to hear him talking about the importance of social media.</description>
		<content:encoded><![CDATA[<p>Thanks for the post David. Appreciate the questions, particularly about smaller companies that may think it doesn&#8217;t apply to them. We hear that objection a lot.</p>
<p>We met Frank at blogworld and he is, just as you say, a nice guy to hang out with. Good to hear him talking about the importance of social media.</p>
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		<title>By: David Alston</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-71</link>
		<dc:creator>David Alston</dc:creator>
		<pubDate>Thu, 15 Jan 2009 20:23:16 +0000</pubDate>
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		<description>I hear you Ruth.  I&#039;ve often thought of the same thing.  I guess I was trying to bust it up into 1-1.5 minute segments so that people could just watch only the ones they were interested in instead of the whole interview - if they only had so much time.  Funny eh, video is the hardest to produce and maybe the least consumed.  I&#039;ve even thought of doing 20 second interviews in the future to see how that goes.  Or maybe I could have the guests dress in Victorian romance garb.  Hmmm, I might be onto something.. :)</description>
		<content:encoded><![CDATA[<p>I hear you Ruth.  I&#8217;ve often thought of the same thing.  I guess I was trying to bust it up into 1-1.5 minute segments so that people could just watch only the ones they were interested in instead of the whole interview &#8211; if they only had so much time.  Funny eh, video is the hardest to produce and maybe the least consumed.  I&#8217;ve even thought of doing 20 second interviews in the future to see how that goes.  Or maybe I could have the guests dress in Victorian romance garb.  Hmmm, I might be onto something.. <img src='http://www.radian6.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Ruth Seeley</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-70</link>
		<dc:creator>Ruth Seeley</dc:creator>
		<pubDate>Thu, 15 Jan 2009 19:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.radian6.com/blog/111/social-media-leader-series-frank-eliason/#comment-70</guid>
		<description>I have no quibbles whatsoever with the quality of the video posted, David, that wasn&#039;t meant to be a shot. I had the same quibble with the famous JetBlue videos a couple of years ago - too long - and I don&#039;t have a short attention span, honest. Well - maybe I do for videos, just not for Victorian novels of 600 pages. :)

But this quibble is one I have with the social media press release as well - I&#039;ve been asked to comment on a few of them and have refrained because my question would have been, if you can&#039;t get a journalist to read a three-paragraph email, how on earth do you think you&#039;re going to get one to watch a 7-minute amateur video and listen to a 30-minute podcast - oh and now the inclusion of all this multimedia content means you haven&#039;t actually SAID anything in your release.

This and Anthony Trollope are the sorts of things that keep me awake at night. ;)</description>
		<content:encoded><![CDATA[<p>I have no quibbles whatsoever with the quality of the video posted, David, that wasn&#8217;t meant to be a shot. I had the same quibble with the famous JetBlue videos a couple of years ago &#8211; too long &#8211; and I don&#8217;t have a short attention span, honest. Well &#8211; maybe I do for videos, just not for Victorian novels of 600 pages. <img src='http://www.radian6.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>But this quibble is one I have with the social media press release as well &#8211; I&#8217;ve been asked to comment on a few of them and have refrained because my question would have been, if you can&#8217;t get a journalist to read a three-paragraph email, how on earth do you think you&#8217;re going to get one to watch a 7-minute amateur video and listen to a 30-minute podcast &#8211; oh and now the inclusion of all this multimedia content means you haven&#8217;t actually SAID anything in your release.</p>
<p>This and Anthony Trollope are the sorts of things that keep me awake at night. <img src='http://www.radian6.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: David Alston</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-69</link>
		<dc:creator>David Alston</dc:creator>
		<pubDate>Thu, 15 Jan 2009 18:37:27 +0000</pubDate>
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		<description>Thanks Ruth. I appreciate the feedback and the tact :)  To be quite honest each one of these posts has taken me over 4-5 hours to put together in the format they are in now. That&#039;s significantly more than the about 1.5 hours I would spend on an all text post.  Video is tremendously time consuming.  Shooting it, editing/cutting it, uploading it, etc...  It is way more work than I thought it would be, trust me.  I would love to have the skills and the time to edit it down into an even tighter package but alas I&#039;m not there yet.  Not many folks get a chance to hear Frank speak so I was hoping this would be easier.  But I hear you, video is not much of a media snack as text is - was talking about this yesterday.  I will continue to strive to be better - please be patient with me :)  Thanks again for your thoughts.</description>
		<content:encoded><![CDATA[<p>Thanks Ruth. I appreciate the feedback and the tact <img src='http://www.radian6.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   To be quite honest each one of these posts has taken me over 4-5 hours to put together in the format they are in now. That&#8217;s significantly more than the about 1.5 hours I would spend on an all text post.  Video is tremendously time consuming.  Shooting it, editing/cutting it, uploading it, etc&#8230;  It is way more work than I thought it would be, trust me.  I would love to have the skills and the time to edit it down into an even tighter package but alas I&#8217;m not there yet.  Not many folks get a chance to hear Frank speak so I was hoping this would be easier.  But I hear you, video is not much of a media snack as text is &#8211; was talking about this yesterday.  I will continue to strive to be better &#8211; please be patient with me <img src='http://www.radian6.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   Thanks again for your thoughts.</p>
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		<title>By: Ruth Seeley</title>
		<link>http://www.radian6.com/blog/2009/01/social-media-leader-series-frank-eliason/comment-page-1/#comment-68</link>
		<dc:creator>Ruth Seeley</dc:creator>
		<pubDate>Thu, 15 Jan 2009 18:28:33 +0000</pubDate>
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		<description>I think Frank is a totally enlightened human being in terms of both his approach to customer service and to communications (a part of which is social media).

I am, however (trying to be tactful here), wondering about the format of this interview. As a fast reader, I&#039;m not willing to watch all these video clips to find out what Frank had to say. Why&#039;d you choose this format, rather than writing a more traditional post and further editing all the video down into just sound bites/highlights, having it run about 1:30?</description>
		<content:encoded><![CDATA[<p>I think Frank is a totally enlightened human being in terms of both his approach to customer service and to communications (a part of which is social media).</p>
<p>I am, however (trying to be tactful here), wondering about the format of this interview. As a fast reader, I&#8217;m not willing to watch all these video clips to find out what Frank had to say. Why&#8217;d you choose this format, rather than writing a more traditional post and further editing all the video down into just sound bites/highlights, having it run about 1:30?</p>
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