Well, it’s Friday again, so why not announce another rockstar joining the Radian6 team.  If you remember, it was just one week ago that we announced that Amber Naslund would be joining us as our Director of Community.  This week we are thrilled to announce that social media marketer, Warren Sukernek, @warrenss, will be joining us as Director of Content Marketing.  We had posted and tweeted this position just before Christmas and had a lot of amazing resumes directed to us (to everyone I say a big thank you!).  I first met Warren at the WOMMA conference in Las Vegas back in 2007.  I’ve always been impressed with Warren’s knowledge of the space, his strategic mind and his focus on the customer.

So what of “Content Marketing”?  Well, I’ve been fascinated with the power of this approach ever since Chris Brogan formally introduced me to the format.  It just makes total sense to approach marketing in this way.  In fact, when Chris and I worked on the Twebinar series last year it was probably Radian6′s first real move in this direction.  Content marketing, to quote it from Wikipedia, ” is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.”

And that’s exactly why we are glad to have Warren on the team.  His background brings interactive marketing experience meets social media community knowledge.  Warren gets the subject in depth and has the chops (to use one of Amber’s favorite words) to deliver it in a compelling and effective way.  Watch for lots of new opportunities for our community to interact with valued content this year.  And none to soon.  The social media space is still in its infancy and thus demand for content on how to integrate it into organizational roles and processes is very high.  We are hoping we can lend a hand.

So please join me in a toast – “To Warren – Welcome aboard!”

PS. You can also see Warren’s post on this announcement on his blog here.