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New Radian6 Features

By Amber Naslund
Saturday, February 28, 2009 | 10 Comments
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Posted in: Platform, Social Media, Social Media Monitoring, Technology

This weekend, we’re excited to announce some powerful new features and enhancements to the Radian6 platform. This new release will provide you powerful new capabilities for analysis and measurement, data filtering and segmentation, and significant new ways to track and collaborate on your community engagement.
We’ve included a snapshot of the new features below, and over [...]

@DavidAlston – Get Your (Johnny) Cache On!

By Marcel LeBrun
Wednesday, February 18, 2009 | 5 Comments
Posted in: Features, Social Media News

One of the characteristics that I admire most in people is initiative & proactivity – people who are always moving the yard sticks & getting things done. Be careful, however, when you ask something of @davidalston because this guy can execute faster than you can think. Seriously.
So last night we were talking about some [...]

Lois Paul & Partners Adopts Radian6 to Support its Social Media Services

Tuesday, February 17, 2009 | Add a Comment
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Posted in: News

Strategic communications agency uses platform to help technology and life sciences clients tap into influential online conversations within their buying communities
Woburn, MA (PRWEB) February 17, 2009 – Lois Paul & Partners (LP&P), a leading, national strategic communications agency, has adopted Radian6 as their social media monitoring platform. LP&P uses Radian6 to listen to conversations taking [...]

Your Context Here

By Amber Naslund
Tuesday, February 17, 2009 | Add a Comment
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Posted in: Marketing, Social Media, Social Media Monitoring

I was eavesdropping on a fascinating conversation last week with some incredibly smart media makers, including Julien Smith, Chris Brogan, Hugh McGuire and Mitch Joel.
[Pause now to go and subscribe to Mitch's podcast and other brilliances over at Six Pixels of Separation. I'll wait.]
They were discussing the future of media and how, in particular, print [...]

The Practice of Conversational Listening

By Marcel LeBrun
Friday, February 13, 2009 | 4 Comments
Posted in: Listening, Marketing, Social Media

Words are powerful, aren’t they? In fact, words can act a lot like brands. When you hear a word, it conjures up an entire mental picture that is shaped, in part, by the culture and conversations around you. The meaning of certain words can also change over time as culture redefines them.
When [...]

A Social Media Best Practice: The Value of Growing your Share of Conversation

By Marcel LeBrun
Thursday, February 5, 2009 | 7 Comments
Posted in: Listening, Marketing, Social Media, Social Media Monitoring

(This is cross posted from Marcel LeBrun’s blog at www.mediaphilosopher.com)
In my previous post on social media measurement I highlighted the fact that the social web is a highly measurable medium. It is rich with metrics especially when it is compared to traditional media which produced only a few metrics to work with, like reach [...]