Comments on: A Social Media Best Practice: The Value of Growing your Share of Conversation http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/ Listen, Measure, Engage... Sun, 14 Mar 2010 09:31:46 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: uberVU - social comments http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-6754 uberVU - social comments Fri, 22 Jan 2010 23:22:35 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-6754 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by timgier: RT @radian6 A Social Media Best Practice: The Value of Growing your Share of Conversation http://bit.ly/6mqO9U... Social comments and analytics for this post…

This post was mentioned on Twitter by timgier: RT @radian6 A Social Media Best Practice: The Value of Growing your Share of Conversation http://bit.ly/6mqO9U...

]]> By: Robin Browne http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-6715 Robin Browne Fri, 22 Jan 2010 17:23:58 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-6715 Great post. My challenge is I work for a government department that, like most, is very reluctant to empower one individual to join conversations on behalf of the organisation. If we do get past that challenge the next is the slowness of having to get every comment approved before posting. Great post. My challenge is I work for a government department that, like most, is very reluctant to empower one individual to join conversations on behalf of the organisation. If we do get past that challenge the next is the slowness of having to get every comment approved before posting.

]]> By: Social Media Strategy Talking Points > Draft | Community Connect http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-5425 Social Media Strategy Talking Points > Draft | Community Connect Mon, 04 Jan 2010 21:18:07 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-5425 [...] to online conversation Why you should listen What to listen for:      Share of Conversation vs. Share of Voice      Tone of Voice When to listen Who should listen How to listen      [...] [...] to online conversation Why you should listen What to listen for:      Share of Conversation vs. Share of Voice      Tone of Voice When to listen Who should listen How to listen      [...]

]]> By: stop dreaming start action http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-106 stop dreaming start action Mon, 03 Aug 2009 11:01:21 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-106 thank you for nice article thank you for nice article

]]> By: matt john http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-105 matt john Fri, 06 Feb 2009 21:44:30 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-105 This is great. Really helpful in making SM ROI understandable. This is great. Really helpful in making SM ROI understandable.

]]> By: Josh Hallett http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-104 Josh Hallett Fri, 06 Feb 2009 14:20:48 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-104 Good stuff. At Voce we use Share of Voice (Conversation) as a baseline metric along with a number of other factors in our standard reporting/ROI discussions with clients. Good stuff. At Voce we use Share of Voice (Conversation) as a baseline metric along with a number of other factors in our standard reporting/ROI discussions with clients.

]]> By: Luke Brynley-Jones http://www.radian6.com/blog/2009/02/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/comment-page-1/#comment-103 Luke Brynley-Jones Fri, 06 Feb 2009 11:03:22 +0000 http://www.radian6.com/blog/130/a-social-media-best-practice-the-value-of-growing-your-share-of-conversation/#comment-103 Very interesting article and nice to see a focused case-study. The interesting thing about Twitter and other feed-based social tools is that the exposure depends on the size of each person's network. So Company A might speak with Twitteruser1, but the response of Twitteruser1 will be seen by their full list of 'followers'. So I would say the viral effect of such conversations is not as easily measurable as you suggest. Very interesting article and nice to see a focused case-study.

The interesting thing about Twitter and other feed-based social tools is that the exposure depends on the size of each person’s network. So Company A might speak with Twitteruser1, but the response of Twitteruser1 will be seen by their full list of ‘followers’.

So I would say the viral effect of such conversations is not as easily measurable as you suggest.

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