New Radian6 Features
Saturday, February 28, 2009 | 10 Comments
Tags: listeningplatform, newfeatures, Platform, radian6, socialmedia, socialmediamonitoring, updates
Posted in: Platform, Social Media, Social Media Monitoring, Technology
This weekend, we’re excited to announce some powerful new features and enhancements to the Radian6 platform. This new release will provide you powerful new capabilities for analysis and measurement, data filtering and segmentation, and significant new ways to track and collaborate on your community engagement.
We’ve included a snapshot of the new features below, and over the course of this week, we’ll be sharing more detail on each feature in additional posts. If you’re a Radian6 customer, you can also find helpful tutorial videos under the Help > Video Tutorials section of your dashboard, outlining the new features.
As always, if you have feedback or questions for our team about the use of the new features, please let us know. This weekend’s new release includes the following new capabilities:
As-it-happens Email and IM
Never miss a relevant post again. Now, from any analysis widget, you can create an As-It-Happens alert to have new results for that topic delivered straight to your inbox or instant messenger (IM) client at an interval you select. Each alert hyperlinks directly to the relevant post, and opens the new Conversation Sidebar (see below) and workflow capabilities in your browser so you can decide how to process the post. You can receive alerts even when you’re not working in the dashboard, so you can respond to relevant posts right from your browser window. Once you’ve acted on an alert, you and your team members will be able to see the updated activity so everyone stays in the loop and informed.
Conversation Sidebar
Within the enterprise, listening is more than a linear process. Monitoring social media means not only hearing what’s being said about your brand, but understanding what to do with that intelligence once you have it. The new Conversation Sidebar enables you to have an internal conversation with team members about the post, and also provides you enhanced workflow and tracking capabilities for each post in your topic profile so you can track responses, and share knowledge across your team. When you click the hyperlink in your As It Happens email or IM to open the sidebar, you will be able to:
• Assign posts to team members within your organization
• Communicate with other team members internally to collaboratively answer questions or address issues
• Classify the type of post: lead, inquiry, compliment, complaint, etc.
• Manually rate the sentiment of an item (positive, neutral, negative)
• Track engagement level (commented, closed, awaiting reply) and create an audit trail of responses and outcomes
The Conversation Sidebar will help enterprise teams scale their engagement or agency teams collaborate with their clients, coordinate their community outreach, and track and analyze their external conversations.
Source Tags
Providing context for outreach and engagement in social media is key. You want to know who you’re talking to, where they’re from, how they found you. And later, you might want to segment your data by those labels. Radian6’s new source tagging capability lets you do just that.
From the workflow mode of the River of News widget, or right inside the Conversation Sidebar from your As-it-happens Email or IM, you can add tags to each source to help define their relationship with your business. Those tags will appear in every As It Happens email, IM, or post from that source, giving your team members valuable reference or context information, building and sharing valuable information for that source over time. Later, create reports, graphs, and data segmentation in your analysis widgets sorted by those tags, or even focus your listening or analysis on these tagged groups. Want to know how customers in Chicago are driving buzz for you? Drill down into posts you’ve tagged with “customer” and “Chicago” and see, instantly.
Comment Indexing
The comments on the posts you read in social media are immensely valuable. They’re often where intense discussion takes place. Conversations can evolve into new and different topics in the comments alone. Social media is a 360 degree conversation, and tracking the path of conversation across the web – including through comments – is important to your business. Radian6’s comment indexing now includes post results gathered through our new integration with the comment indexing service Backtype.com (http://www.backtype.com) as well Radian6’s new comment crawling capability.
New Metric: Total Inbound Links from Google
Radian6 has always measured on-topic inbound links to your comments. Inbound links are an important indication of influence. Now, in your River of News, Influencer Widget, and Topic Analysis Widgets, you can find data that indicates the total number of inbound links (all links), according to Google, for a particular piece of content. Inbound links can give you an idea of a post’s overall popularity as well as how often it’s being shared across the web, whether it’s in direct relation to the topic you’re tracking, or whether it’s a piece of content being referenced in another discussion altogether.
Site Traffic Statistics from Compete.com
Radian6 users can also now elect to purchase Compete.com website traffic statistics into the influencer widget view. This allows you to merge traditional web analytics (monthly site views, monthly average time on site, unique monthly visitors, monthly unique sessions) with the social media analytics captured within the Radian6 platform and better analyze the popularity, influence, and traffic for the sources relevant to you.
Powerful New Analytics & Enhanced Content Segmentation
Powerful data analysis means the ability to segment, sort, and filter data in any number of ways, to any level of granularity at a click. The Topic Analysis Widget (formerly called the Comparative Topic Monitor) now provides you with new metrics and enhanced segmenting capabilities to take your analysis to deeper levels.
Now, build your Topic Analysis widget using a selection of keywords, or choose to graph and display results from your entire topic profile. Click on your bar or pie chart (or a keyword segment) and use the menu at the top to segment those results again by language, region, media type, sentiment, engagement level, source tag, or post tag. Keep segmenting your results again by a new metric to drill down into greater and greater detail.
Your Topic Analysis results, by topic or keyword, can be counted and totalled by eight different conversation metrics including:
• number of matching posts (volume)
• number of total comments
• total views for all videos/images
• total votes for all on topic posts
• sum of all Twitter followers
• total on topic inbound links
• total inbound links (off and on-topic)
• number of unique sources
Want to know how many total comments your topic generated? Which topic generated the most Twitter impressions? Now you can see more than just post count for your topics, at a glance.
The real power in all of the new features is in their combined use. With enhanced workflow, As-It-Happens email and IM, powerful new metrics and analytics, and customized source tagging, you can create and set up a comprehensive listening grid for your enterprise to manage your entire social media outreach strategy and empower your team members to share, learn, and participate in a valuable way.
10 Responses to “New Radian6 Features”
Mark Parker on March 2nd, 2009 at 11:14 am
Nice update Amber. I read some neutral feedback recently about R6 in that the product struggles with data from sub-TLD’s (i.e. .co.uk or .com.au) Is this the case?
David Alston on March 2nd, 2009 at 2:48 pm
Hi Mark,
Actually no, it’s not. We cover the entire breadth of domains, including co.uk, co.au, and anything else. On rare occasion, for various reasons, we’ll miss a specific site or post (as was the case with the post I believe you might be referencing), but we can always add it manually and ensure that it gets included. But in general, if a site is out there and searchable on the web, we’ll be able to find it and include it in results.
Hope that helps clear that up! Feel free to post or email with any other questions.
Amber
Mark Parker on March 3rd, 2009 at 5:36 am
Thanks Amber,
I was a bit skeptical about whether that issue was for real – but thanks for clarifying it. We positioned Radian6 with a major Australian company today and the whole “listening” idea went across very well
cheers
Mark
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tukang nggame on June 16th, 2009 at 4:22 am
wow ..that good feature
stop dreaming start action on August 3rd, 2009 at 5:26 am
wow interesting feature. its look goods
stop dreaming start action on August 10th, 2009 at 5:45 am
that feature friendly for user
Hugh Macken on February 5th, 2010 at 11:29 am
Amber – Can you clarify the "engagement level" and "vote count" metrics in the influencer EQ? I'm a bit confused as to how they are computed. Thanks!
Bisnis Sampingan on February 6th, 2010 at 8:20 am
These are nice features. Social media monitoring is increasingly important nowadays and these features are really helpful.
Nigel Legg on March 1st, 2009 at 11:56 am
Wow, this looks cool.. I\’m going to spend some time today getting to grips with these new features.