Oh Yeah? Prove It.
Sunday, March 29, 2009 | 1 Comment
Tags: Business, Community, radian6, Social Media
Posted in: Community, Social Media
On my recent post about Being a Director of Community, one question came up prominently in the comments and feedback on Twitter:
So, how exactly do you quantify and justify what you do each day?
Aha. We want proof do we? Proof that all the things I do on a daily basis are moving needles somehow?
I’m going [...]
Being a Director of Community
Tuesday, March 24, 2009 | 5 Comments
Tags: Community, radian6, Social Media
Posted in: Community, Marketing, Social Media
I often get asked what my job entails. Community roles are still a bit on the new side, and I’d wager that other people in similar roles have differences in their responsibilities (and I’d love to hear from you guys here).
So here, I’ll try to capture a bit about my responsibilities and goal and the [...]
PacSun Set to Surf the Social Web with Radian6
Tuesday, March 24, 2009 | 1 Comment
Tags: Business, Pacific Sunwear, radian6, Social Media, Social Media Monitoring
Posted in: News
Lifestyle retailer will use the platform to track trends and engage their customers online.
Anaheim, Calif. (March 23, 2009) – Pacific Sunwear, a leading lifestyle specialty retailer rooted in youth culture with 932 stores nationwide, has rolled out the Radian6 social media monitoring platform to track trends and better respond to customers in the online space.
Radian6’s [...]
See you in Austin!
Tuesday, March 10, 2009 | Add a Comment
Tags: Events, radian6, Social Media, South by Southwest
Posted in: Community, Events, Social Media
A pile of us Radian6 folks – Amber (@AmberCadabra), Marcel (@lebrun), David (@davidalston) and Rich (@tweetrich) – will be descending on Austin this week for the South by Southwest Interactive festival.
If you’re not in the know, SXSWi features five days of panels and events all focused around the latest in emerging technology and new media. [...]
Data Analysis: More Ways to Slice and Dice
Friday, March 6, 2009 | 2 Comments
Tags: conversation metrics, Data analysis, data segmentation, Listening, radian6, Social Media, social media analysis, social media measurement, Social Media Monitoring
Posted in: Features, Platform, Social Media, Social Media Monitoring
Powerful data analysis means the ability to segment, sort, and filter data in any number of ways, to any level of granularity at a click. The Topic Analysis Widget (formerly called the Comparative Topic Monitor) now provides you with new metrics and enhanced segmenting capabilities to take your analysis to deeper levels.
Enhanced Segmentation
Now, build your [...]
360 degree conversation: Tracking Posts AND Comments
Thursday, March 5, 2009 | 2 Comments
Tags: commentindexing, listeining, listeningplatform, newfeatures, Platform, radian6, socialmedia, socialmediamonitoring
Posted in: Features, Platform, Social Media, Social Media Monitoring
This weekend’s rollout of new Radian6 features includes a substantial addition: the indexing of posted comments across the web.
Let’s face it: the comments on the posts you read in social media are immensely valuable. They’re often where intense discussion takes place. Conversations can evolve into new and different topics in the comments alone.
Social media isn’t [...]
Source Tagging: The Caller ID of the Social Web
Tuesday, March 3, 2009 | 1 Comment
Tags: Customer Management, radian6, Richard Binhammer, Social Media, Social Media Monitoring, source tags
Posted in: Features, Platform, Social Media, Social Media Monitoring
Providing context for outreach and engagement in social media is key. You want to know who you’re talking to, where they’re from, how they found you, and build a history of that information for your team. And later, you might want to analyze and segment your data by those labels.
Radian6’s new source tagging capability lets [...]
The Conversation Sidebar and As It Happens Email & IM
Monday, March 2, 2009 | 1 Comment
Tags: asithappens, conversation sidebar, engagement, Listening, platform updates, radian6, radian6 features, Social Media, Social Media Monitoring
Posted in: Features, Platform, Social Media, Social Media Monitoring
Within the enterprise, listening is more than a linear process. Monitoring social media means not only being able to hear what’s being said about your brand in a stream of information, but understanding what to do with that intelligence once you have it.
You need a listening grid – a system of gathering information, categorizing and [...]
