360 degree conversation: Tracking Posts AND Comments
Thursday, March 5, 2009 | 2 Comments
Tags: commentindexing, listeining, listeningplatform, newfeatures, Platform, radian6, socialmedia, socialmediamonitoring
Posted in: Features, Platform, Social Media, Social Media Monitoring
This weekend’s rollout of new Radian6 features includes a substantial addition: the indexing of posted comments across the web.
Let’s face it: the comments on the posts you read in social media are immensely valuable. They’re often where intense discussion takes place. Conversations can evolve into new and different topics in the comments alone.
Social media isn’t linear. It’s 360 degrees, which means that a discussion may start on a blog, carry over into the comments, and inspire new and different posts on other sites. It’s a cycle, and tracking that cycle is something that’s important to you as you follow the path of conversation about your business.
Now with Radian6, you can view mentions of your brand and other keywords that matter to you even when they appear in the comments rather than just in the post itself. Radian6’s comment indexing includes all of the information gathered through our new integration with Backtype.com (http://www.backtype.com) as well as comments we’ve gathered through our own comment crawling. Results for your topic profile will include a full 360 degree view of a conversation, and all relevant mentions of the topic you’ve defined.
How much of the conversation about your brand happens in original posts vs. comments? Are your fans commenting on other posts and recommending your product? Are your competitors active on blogs? Well, now you’ll know.
We’d love to hear from you too. How is monitoring comments across social media going to help you? What other benefits do you see in hearing the full cycle of conversations on social sites?
Have questions about the new Radian6 features? Reach out to our customer support team and learn about what’s new and how to make it work for you.
2 Responses to “360 degree conversation: Tracking Posts AND Comments”
resume on March 10th, 2010 at 2:03 pm
nice and useful addition …
stop dreaming start action on August 3rd, 2009 at 5:38 am
that feature its interesting