Comments on: Being a Director of Community

By: Alaska Lawyers

Alaska Lawyers — Wed, 08 Apr 2009 12:29:25 +0000

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By: Sarah

Sarah — Wed, 08 Apr 2009 05:42:36 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Sarah

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By: Rebecca

Rebecca — Thu, 26 Mar 2009 15:27:33 +0000

I’m in a bit of a similar role since I do the marketing and social media for my company, and I just adored this post. I also sent it to @PaughGinney who is the Community Manager for Brazen Careerist.

By: Stefano Maggi

Stefano Maggi — Thu, 26 Mar 2009 07:31:59 +0000

Your role is becoming crucial: you’re the true connector between the brand and the community. Obviously connecting them both ways. As brand behavior is more and more driven by consumers’ needs the responsibility that come with your are enormous.
Keep up with the great work and congrats for your post, which is incredibly analytical and insightful!

By: Jon Barilone

Jon Barilone — Wed, 25 Mar 2009 15:42:23 +0000

Thanks for an informative and heartfelt post, Amber. This role will definitely become more popular and in-demand as companies realize that social community involvement can be just as (or more!) important than advertising.

I particularly like that you list out various challenges that come with the territory and I am beginning to wrestle with some of these myself. The “Scaling” issue is especially prevalent–can you really expect others in your company to make the same sort of efforts when it comes to monitoring and engaging relevant online communities? Or do you funnel all Social Media-related communications through one or two individuals?

In any case, great post!