Comments on: Data Analysis: More Ways to Slice and Dice http://www.radian6.com/blog/2009/03/data-analysis-more-ways-to-slice-and-dice/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Fri, 10 Feb 2012 21:26:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Zaheen http://www.radian6.com/blog/2009/03/data-analysis-more-ways-to-slice-and-dice/#comment-758 Zaheen Mon, 13 Apr 2009 11:37:16 +0000 http://www.radian6.com/blog/148/data-analysis-more-ways-to-slice-and-dice/#comment-758 For companies that consist of different brands and divisions, customer data is invariably scattered across the organisation within different legacy systems and often comprises numerous different fields and formats. Analytics Tools, like Cequity ACE™ are able to consolidate and merge this data into a 'single view of customers' with a consistent format making it easily accessible and functional for a variety of marketing purposes. For example, if a customer holds more than one product with different subsidiary companies or brands within a corporate group, each separate piece of information held on by this customer can be amalgamated into a 'single view' of that customer, highlighting the combined product portfolio, enabling marketers to make the most of the intelligence held. For companies that consist of different brands and divisions, customer data is invariably scattered across the organisation within different legacy systems and often comprises numerous different fields and formats. Analytics Tools, like Cequity ACE™ are able to consolidate and merge this data into a ‘single view of customers’ with a consistent format making it easily accessible and functional for a variety of marketing purposes.

For example, if a customer holds more than one product with different subsidiary companies or brands within a corporate group, each separate piece of information held on by this customer can be amalgamated into a ‘single view’ of that customer, highlighting the combined product portfolio, enabling marketers to make the most of the intelligence held.

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