April 20, 2009
BlogWell NYC: What Do You Want To Learn?
By: Amber Naslund
As we’ve done for the past couple of events, Radian6 will be a sponsor of BlogWell NYC coming up on April 29th.
What is BlogWell?
It’s a half day packed full of case studies and stories presented by some of the biggest brands and companies you can imagine – brands like CocaCola, Microsoft, GE and Nokia - all talking about how their corporate social media participation has positively impacted their business.
If you’re wondering about things like:
* selling social media to your boss
* how big brands define social media ROI
* the ramifications of legal and human resource issues in social media
* disclosure, transparency, and ethics
….you’ll hear all that and more at BlogWell.
We’re involved with this event because we believe very much that illustrations and practical ideas about how businesses are using social media day to day – not just theory – are critical to more companies understanding the power of social communication.
We want to spread the word about how engaging with your customers online can improve every aspect of your business, from customer service to product innovation to communications and yes, even sales.
And we want YOU to experience BlogWell with us so you can get a taste of what the big kids are doing.
We’ve got a free pass to give away (that’s worth $250 if you had to buy it), and all you have to do to qualify for it is leave a comment here on the blog telling us what you need and want to learn from these brands about using social media.
We’ll draw one winner at random on Friday of this week to receive the pass and get you all set up. And when you get there, don’t forget to say hi to our Radian6 guys, Rich and Chris. Oh, and if you don’t manage to snag the free pass, you can still register as our guest with the discount code “thanksradian6″ and knock 10% off the registration.
So what are you waiting for? Tell us what you need to learn, and we’ll ship you off to learn from people actually doing this stuff. Deal? We’re listening…
Oh! Oh! Pick me!
I help design and execute dialogue-based civic projects. I work with communities, foundations, and non profits. I’m convinced that social media participation must increasingly be a component of that, but how, when, who and why are questions that are still being answered. Lots of us have lots of ideas but in the nonprofit/community sector we are always in danger of groupthink.
While their experiences are not always diretly transferable, the learning of major organizations is always useful when thinking about how locally-based and self-organizing groups can get their work done. Large institutions may not always be where innovation is spawned (though sometimes they are) — but they are very frequently a place where best practices are honed.
[For example, modern-day "strategic planning" that so many nonprofits are deeply committed to grew out of efforts in the late '60s by GE and other large corporations to figure out (in the words of one CEO) how to "never be surprised again." This has been updated over the years, but the basic environmental scan and SWOT analysis has been a mainstay.]
The requirements of large for-profits (to show a return on investment of time and resources, to stay safe, to compete) provide a good crucible for figuring out what works best for all types of organizations.
I hope to learn a lot from this.
“Selling” social media to clients, aka How to foster cultural change within client organizations and help drive understanding/adoption of social media best practices.
As a marketing consultant to both Fortune 500 companies and non-profits, I’m always interested in hearing case studies of how others are using social media as well as effectively measuring the impact of their efforts.
As a web analyst for an advertising agency my role is to provide predictions, analysis, information, and context to help make decisions that will increase value to the client. I find it difficult to present lasting information in a report that trys to speak to social media, most measures are hard to put into a framework that provides actions that can be taken for indicators of success. What would you tell a fortune 500 company about what happened in one month and predict how it will affect the next. What does one tweet or a blog post really effect sales? I’ve worked on emergency systems that R6 has for immediate actions which to me seems to be a totally seperate issue. What is the value of reporting social media, and how would you do it?
Will you be offering webinars for those of us who can’t travel to New York? I am very interested in the talk about “selling social media to your boss.”
I am really interested hearing more how companies measure the effects of social media and the ROI by hearing from real case studies. When you have the statistics and real case studies to show it is easier to “sell” it. Also what I’m really interested hearing is the risk management of social media for companies – again, another way how it makes it easier to “sell” social media to clients.
I’m spreading the word to my clients about how and why businesses need to engage with their customers online and I want to know how the BIG KIDS do it!
Hey, if you give me the free ticket, I’ll spread the word about Radian6 too!!
Thanks, Hope to see you there.