Comments on: How Engagement Sets Expectations http://www.radian6.com/blog/2009/05/how-engagement-sets-expectations/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Thu, 09 Feb 2012 20:48:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: olivier blanchard http://www.radian6.com/blog/2009/05/how-engagement-sets-expectations/#comment-1054 olivier blanchard Fri, 29 May 2009 17:06:39 +0000 http://www.radian6.com/blog/167/how-engagement-sets-expectations/#comment-1054 The easiest and safest first step for companies stumbling into SM and digital engagement is definitely to set up listening outposts first. Learn how to use monitoring tools, learn what the channels are, who the players are, how conversations start, spread and die differently across different platforms and communities, and eventually get to a point where they are comfortable enough to know how to engage. This takes the old "listen first, speak later" adage to a whole new level. (And you have the right tool for all of that, which doesn't hurt.) The easiest and safest first step for companies stumbling into SM and digital engagement is definitely to set up listening outposts first. Learn how to use monitoring tools, learn what the channels are, who the players are, how conversations start, spread and die differently across different platforms and communities, and eventually get to a point where they are comfortable enough to know how to engage.

This takes the old “listen first, speak later” adage to a whole new level. (And you have the right tool for all of that, which doesn’t hurt.)

]]> By: olivier blanchard http://www.radian6.com/blog/2009/05/how-engagement-sets-expectations/#comment-1053 olivier blanchard Fri, 29 May 2009 17:06:39 +0000 http://www.radian6.com/blog/167/how-engagement-sets-expectations/#comment-1053 The easiest and safest first step for companies stumbling into SM and digital engagement is definitely to set up listening outposts first. Learn how to use monitoring tools, learn what the channels are, who the players are, how conversations start, spread and die differently across different platforms and communities, and eventually get to a point where they are comfortable enough to know how to engage. This takes the old "listen first, speak later" adage to a whole new level. (And you have the right tool for all of that, which doesn't hurt.) The easiest and safest first step for companies stumbling into SM and digital engagement is definitely to set up listening outposts first. Learn how to use monitoring tools, learn what the channels are, who the players are, how conversations start, spread and die differently across different platforms and communities, and eventually get to a point where they are comfortable enough to know how to engage.

This takes the old “listen first, speak later” adage to a whole new level. (And you have the right tool for all of that, which doesn’t hurt.)

]]>