The Engaged Brand Podcast: Crocs’ George Smith
Thursday, May 7, 2009 | 6 Comments
Tags: Crocs, engagement, Online Communities, Podcast, radian6, Social Media, Social Media Monitoring
Posted in: Community, Podcasts
For businesses outside the tech space, social media can sometimes be a tough sell. It’s one part evangelism, two parts patience, and a good dose of determination and creativity.
This week’s Engaged Brand Podcast features George Smith, social media specialist for Crocs – those crazy and fun shoes that have legions of raving fans (and almost as many people that think they’re silly looking). George is an army of one, working tirelessly to demonstrate the valuable and game-changing nature of social media to tap communities and brand evangelists.
We talk with George about how he’s making the case for social media inside his company, what he thinks the future holds, and how he’s created a social media presence for Crocs that’s changing the way they connect with their customers.
So if you can spare about 45 minutes, download the Crocs podcast, and learn a thing or two from someone in the trenches.
Have an idea for someone you’d like to hear from on The Engaged Brand? Is it you? Let us know.
6 Responses to “The Engaged Brand Podcast: Crocs’ George Smith”
Philip on April 14th, 2010 at 11:19 pm
I never actually listened to the podcast but here is a 'knot in my knickers' for Crocs …. tried to purchase a pair of crocs for my 2 kids before heading on vacation to the Dominican only to find out that they don't ship to Canada. I thought Crocs was a Canadian company? I realize it was not high season for purchasing Crocs footwear (I tried in February) but nevertheless … pretty disappointing to find out that a Canadian product can't be shipped back to Canada (yeah yeah, I realize they are likely not manufactured in Canada) … anyway, Not complaining, I just find it bizarre and unfortunate …. I guess I'll have to wait until the dead of summer before I can pick up a pair.
Have a great one!
Philip on April 14th, 2010 at 11:19 pm
I never actually listened to the podcast but here is a 'knot in my knickers' for Crocs …. tried to purchase a pair of crocs for my 2 kids before heading on vacation to the Dominican only to find out that they don't ship to Canada. I thought Crocs was a Canadian company? I realize it was not high season for purchasing Crocs footwear (I tried in February) but nevertheless … pretty disappointing to find out that a Canadian product can't be shipped back to Canada (yeah yeah, I realize they are likely not manufactured in Canada) … anyway, Not complaining, I just find it bizarre and unfortunate …. I guess I'll have to wait until the dead of summer before I can pick up a pair.
Have a great one!
kids crocs on June 11th, 2010 at 11:02 am
I agree.. And for me… Crocs can be cute or Crocs can be cool. They are versatile. They can be put on and taken off in seconds by a young child.
kids crocs on June 11th, 2010 at 11:02 am
I agree.. And for me… Crocs can be cute or Crocs can be cool. They are versatile. They can be put on and taken off in seconds by a young child.
kids crocs on June 11th, 2010 at 11:02 am
I agree.. And for me… Crocs can be cute or Crocs can be cool. They are versatile. They can be put on and taken off in seconds by a young child.
Philip on April 14th, 2010 at 11:19 pm
I never actually listened to the podcast but here is a 'knot in my knickers' for Crocs …. tried to purchase a pair of crocs for my 2 kids before heading on vacation to the Dominican only to find out that they don't ship to Canada. I thought Crocs was a Canadian company? I realize it was not high season for purchasing Crocs footwear (I tried in February) but nevertheless … pretty disappointing to find out that a Canadian product can't be shipped back to Canada (yeah yeah, I realize they are likely not manufactured in Canada) … anyway, Not complaining, I just find it bizarre and unfortunate …. I guess I'll have to wait until the dead of summer before I can pick up a pair.
Have a great one!