Social media is evolving the public relations industry, and Golin Harris is keeping stride with the changes.

Jeff Beringer, SVP and team leader for the firm’s Dialogue integrated media practice, joins us this week on The Engaged Brand to talk about how he and his firm are embracing and leveraging the advantages and challenges that social media has presented to the PR industry.

Full of great examples of both B2B and B2C companies and their listening and engagement efforts along with a healthy take on the social media ROI discussion, Jeff’s interview is full of insights and first-hand experiences about social media in a business framework.

If you’ve got 30 minutes to spare, download and listen to the episode and hear what Golin Harris is up to in the social space.

Special thanks to Jeff for taking the time to chat with us!

Interested in chatting with us about how your company is listening, engaging, and making the most of social media? Drop us a note.