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Radian6 Announces Social CRM and Web Analytics Integration

By Amber Naslund
Wednesday, June 24, 2009 | 1 Comment
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Posted in: Features, Integration & Partners, Listening, Platform

New features empower companies to extend customer relationships into the social web and more clearly determine social media ROI.
Fredericton, NB (June 24, 2009) – The social web is touching more and more business processes inside the enterprise. Marketing, customer support, sales, and community professionals increasingly need to understand how the conversations happening in social media [...]

The Rockstars of Social CRM

By Amber Naslund
Sunday, June 14, 2009 | 7 Comments
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Posted in: Community, Events, Social Media, Twebinar

If you’ll be in Boston for Enterprise 2.0, or if you’ll be local on the 24th for any reason, you aren’t going to want to miss our party, The Rockstars of Social CRM, hosted by Chris Brogan. The event will be held at the Renaissance Boston Waterfront on Wednesday, June 24th from 8PM to 11PM. [...]

Listening When No One’s Talking (About You, Anyway)

By Amber Naslund
Thursday, June 11, 2009 | 8 Comments
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Posted in: Community, Listening, Social Media, Social Media Monitoring

It’s a pretty common question: “What, exactly, am I listening to if no one’s talking about me or my brand?”
Companies that are small, new, or just not as plugged in to the online environment can sometimes feel as though they’ve got nothing to gain by monitoring social media because the mentions of their brand are [...]