Stacy DeBroff is the founder of Mom Central, a one-stop web resource dedicated to providing busy moms with smart household and parenting solutions. She also heads up the company’s consulting arm, where she and her team provide strategic advice and resources to companies who want to reach the powerful Mom market.

Stacy is a powerhouse of information and insights about how the social web is changing the game for companies and brands, and compelling them to understand customer loyalty in ways they never have before. Her deep bench of experience in law, writing (she’s the author of several bestselling books) and the world of parenting gives her a unique perspective on how Moms (and Dads) drive buying behavior, and how social media has empowered them to have stronger voices than ever before.

So download and have a listen to our chat with Stacy where she’ll share thoughts on online influence and what makes it unique, ROI vs. SOI, the challenges brands will face with a new social web, and where Dads fit into the mix.