GE is a company that’s relentlessly focused on innovation, and their approach to social media is no different. The communication team at GE has launched their very own TweetSquad, a group of 10 individuals that engage with their community on Twitter and use the platform to collaborate with coworkers, but most importantly help GE’s boomers and Gen-Xers become fluent social networkers. It’s a sort of reverse mentoring system that’s a fantastic example of how companies can spend time and effort building their internal awareness and understanding of the power and potential of social media across the enterprise.

Mark your calendar for Wednesday, August 5th at 1PM EST as we talk with GE’s marketing & communications team about the Tweetsquad, what it’s meant for GE and their adoption and immersion in to the world of social networking, how they’re measuring success, and what they’ve learned to guide their future efforts.

The Twebinar format, if you haven’t been before, is a mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion. We’ll be using the hashtag #radian6 and picking up your questions along the way. We’ve built the Twebinar interface so you can see all the tweets and discussion at a glance, listen to the broadcast, and submit your questions as we chat.

A few Twebinar tips for the uninitiated:

• When you log in, if you don’t hear the audio right away, refresh your browser.
• To ask a question, simply type it in to Twitter using the #radian6 hashtag and end it with a “?”. We’ll see it.
• Your host for this episode will be @ambercadabra, so you can send questions to her in advance on Twitter if you like.
• If you’d prefer to listen to the audio without the Twebinar interface, you can do so at our BlogTalkRadio channel.
• We’ll post the full broadcast after the event on our blog, and you can always listen to the archive on BTR.
• Any other questions, leave them here in the comments or ask us on Twitter and we’ll do our best.

Head to the Twebinars site to log in and join the discussion. It’s going to be a great chat – don’t miss it!

Update: Listen to the archived broadcast here if you missed it!