September 28, 2009
IZEAFestIzeaFest is an interactive event designed to educate, inform and connect social media enthusiasts. You’ll meet the world’s foremost social media experts in a collaborative, fun and open setting. Say hi to Amber Naslund when you’re there.
September 27, 2009
Inbound Marketing SummitRadian6 is proud to once again be sponsoring New Marketing Labs’ Inbound Markeing Summit series, this time in Boston, MA.
The Inbound Marketing Summit is where the online marketing community gathers to solve today’s marketing and business communications challenges. Your event features the brightest minds in the business, including world-renowned authors and practitioners, as well as leaders from some of the companies already using the new tools and strategies. This fast-paced and information-packed event is your check-up on your existing business communications strategies, and your prescription for the coming months.
September 26, 2009
Bay Area CIO-IT Executives MeetupJoin Radian6′s Amber Naslund as she meets up with the Bay Area CIO IT Executives Meetup Group to talk about measuring social media. About the session:
It seems that Social Media is the latest darling of corporations. Wherever you turn, a new Twitter or Community is popping up, or a Facebook page is being deployed. The speed at which is all being released leaves almost no time for the important work of strategy and measurement. The end result is either unsatisfied expectations due to poor or no measurement, or utter confusion as to what metrics are important and how to track them. We’ll talk about it at this event!
September 26, 2009
Join Radian6′s David Alston as he speaks on The Social Phone: Are you Ready to Answer? with this fun, lively Portland crowd. A bit about the event:
Most social media events are either “how-to” workshops for technicians or highly theoretical. Not The Big Conference.
On Tuesday, October 13 come hear some of the brightest minds in the social media arena including authors, practitioners and business professionals successfully using social media tools and strategies.
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September 25, 2009
BlogWorld ExpoRadian6 is proud to be a sponsor and exhibitor at the 2009 BlogWorld Expo in Las Vegas. Say hi to Amber Naslund (and be sure to catch one of her sessions), Marc Whitchurch, and Tom Hasselman while you’re at the event.
About BlogWorld:
The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit”(TM) conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities. In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention–BlogWorld & New Media Expo. Located in the South Hall of the Las Vegas Convention Center at: 3150 Paradise Road, Las Vegas, NV 89109
September 24, 2009
Radian6 is excited to renew our sponsorship of this exciting MarketingProfs event. We’ll have a booth to show you what we’re made of, and Amber Naslund will be hosting a discussion around social media measurement and metrics. Stop by and say hello!
About the event:
The Digital Marketing Mixer brings together email, search and social media in an intimate setting. You’ll grab tips and expert insights to fire up your digital marketing strategy this fall and beyond! It’s an interactive event that’s:
September 24, 2009
Once again, Radian6 is proud to be a sponsor and participant in this exciting event. Be sure and connect with Rich McInnis while you’re in town, and visit us alongside WebTrends to see how Radian6 is connecting social content with website performance.
About the event:
The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.
Profit from eight years of learning:
September 22, 2009
Listening and monitoring across the web is the foundation for any solid, scalable social media strategy. From understanding how your brand is being perceived to knowing what’s brewing in your competitors’ camp, listening touches all aspects of the enterprise, and is not just the start of a great social media plan, but a constant and ongoing part of it. And when you’re ready to engage, there are some basics that will help you get off on the right foot.
When you’re first starting out, there are a few key areas where you’ll want to put your ear to the ground:
Your Brand
Listening for conversation around your brand is often the logical first step for many businesses. You want to get a handle on what people are saying, where they’re saying it, and what the context is. Listening around your brand can help you understand if your messages are sticking, or whether there’s a disconnect between your company presentation and your community’s perception. From emerging customer service issues to kudos for a job well done, the social web is teeming with insights about your business.
Worried that no one’s talking about you yet? That’s okay. We’ve got some ideas for you about Listening When No One’s Talking in this PDF.
Your Competitors
Don’t underestimate what you can learn by listening to competitive buzz, too. See if you’re ahead of the social media game, behind the curve, or somewhere in the middle. Competitive insights can also clue you in to rumors and insights about their business moves, how their customers and prospects perceive them, and identify unmet needs of the crowds. Benchmarking your competition on the social web can help you clarify how your social strategy should emerge and evolve, too.
Your Industry
Whether the social web is buzzing about your brand or not, there’s lots to be gained by keeping your finger on the pulse of your industry. Spot emerging trends and topics of interest to help you drive content creation or product and service ideas. Know who the key players are, and get early insights into the new voices in the industry. Hear what people have to say about what they need from businesses like you, and use their input to shape your outreach, engagement, and future business strategy.
For more insight into which conversations to listen for across all of these topics, check out our Top 10 Reasons to Listen and Another 10 Reasons To Listen PDFs. Download them, share them with your team, and use them as a launchpad for your listening strategy. Or if you’re getting ready to make a presentation to your colleagues or clients, have a look at this handy slide deck of The Top 20 Reasons to Listen all in one place (and use the PDFs as your talking points).
Engagement is the next step on the social media road, and many companies are wondering just where to get started. What do I say? Who do I say it to? Once you’ve established a solid listening strategy, you’ll know where the conversations are taking place online, and you’ll know what they’re about. Need some tips on what to say when you get there and how to respond to the conversations you uncover? Check out this PDF on our Engaging your Community.
If it’s early for your brand in social media, maybe you need to find some ways to join the dialogue happening in your industry. Perhaps you’ve got some conversation going on, but you’d really like to better connect the conversation to your sales process the “right” way. We’ve got some ideas there, too.
We call it Listening At the Point of Need, and it’s all about understanding how context, intent, and expressed need in social media become opportunities for you. It’s a new way of looking at sales in a web 2.0 world, where timing is everything, and the most valuable currencies are trust and relevance. Check out this whitepaper to help you better understand how to use smart listening to find and engage prospects across the social web.
What else can we help you understand or discuss about listening and engagement? Send us an email to community@radian6.com and let us know what’s on your mind, or send us a message on the quick form below. And stay tuned this month for more blog posts, videos, webinars and sharable content about listening and engagement on the social web.
September 8, 2009
If you’ve ever interacted with Shel Israel on Twitter, you know he’s as genuine and approachable as anyone. So it’s fitting that his latest book, Twitterville, is full of stories of the bustling microblog community, how it’s impacting businesses large and small, and all the characters that are part of it.
Shel talks specifically about why Twitter is particularly applicable in the business world, and how its small-town feel with millions of conversations makes geographic limitations less significant than ever before, but the connections between people even more powerful.
Please join us tomorrow, September 9th at 2:00 PM (EST) for a lively, fun conversation with Shel about his book and some of the stories in it. And of course, we’ll be on our nifty Twebinar platform so that Twitter itself can play a big part in the conversation. We’ll be taking your questions, too, so if you have something to ask Shel, be sure to bring it along.
The Twebinar format, if you haven’t been before, is a mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion. We’ll be using the hashtag #radian6 and picking up your questions along the way. We’ve built the Twebinar interface so you can see all the tweets and discussion at a glance, listen to the broadcast, and submit your questions as we chat.
A few Twebinar tips for the uninitiated:
Head to the Twebinars site to log in and join the discussion (don’t worry, we never see your login credentials; Twitter keeps those). We can’t wait to chat with Shel, and hope you’ll bring along all of your stories and questions about Twitter’s impact on business.
Update: Download the archived broadcast here if you missed it!
September 1, 2009
Here we go again!
We’re excited to roll out some new features and enhancements to the Radian6 platform, based on your feedback.
We’ve improved widget usability by parking a variety of widget operations into a single Actions button (look for the little cog icon) at the bottom right corner of each widget. With the Cog button, you can:
* Manage Alerts
* Export Report
* Copy Widget (New)
* Move Widget (New)
* Change Font Size (New)
We’ve also given you the capability of looking at your Topic Trends graph by media type, language, and region. Sweet!
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A few of the other nifty things you'll notice in your dashboard now...
Copy and Move Widgets
Now, copy and/or move your widgets to other dashboards you own, or send them to the dashboards of other users inside your company or client ID. Now, your power users can configure widgets on behalf of the team and deploy them over to the management team, clients, or other users with just a few clicks.
Change Font Size Widget
This new tool gives the user the ability to change the font size of the posts in the River of News. We've provided 5 size settings which enable you to increase and decrease the size of the items in the RON. Certainly helps to make things more readable, hey? We know a bunch of you have been clamoring for this, so here you go!
Video Library
Nothing like a video to let the new stuff sink in! Learn more about the new features and how to use them by watching this short new product overview video. Have ideas for other videos and tutorials that would be helpful to you? We're all ears.
Within the next few weeks, we expect to share with you some major product functionality news as well. Hint: more sources and more data to wrap your brain around... Stay tuned!
