Bay Area CIO-IT Executives Meetup
October 13, 2009

Join Radian6′s Amber Naslund as she meets up with the Bay Area CIO IT Executives Meetup Group to talk about measuring social media. About the session:

It seems that Social Media is the latest darling of corporations. Wherever you turn, a new Twitter or Community is popping up, or a Facebook page is being deployed. The speed at which is all being released leaves almost no time for the important work of strategy and measurement. The end result is either unsatisfied expectations due to poor or no measurement, or utter confusion as to what metrics are important and how to track them. We’ll talk about it at this event!