Comments on: Do We Have to Respond to Every Brand Mention?

By: Listening in social media is better than screaming – The Podcast

Listening in social media is better than screaming – The Podcast — Thu, 28 Jan 2010 14:00:57 +0000

[...] Do we have to respond to every brand mention? (radian6.com) [...]

By: Social Media Will Impact Your Business – Just Ask Rock Art Brewery :: Logical Juice

Tue, 17 Nov 2009 16:56:00 +0000

[...] She follows that up with another interesting look regarding how to sort out responding to brand mentions in the social [...]

By: Tyler Hayes

Tyler Hayes — Mon, 26 Oct 2009 14:32:16 +0000

Good brief introduction to the why of social media without getting into too much content. I like the substance of this, and would encourage you to stroke the ethical implications even a bit more next time. I realize that’s not the point of this piece, but it seemed an underlying theme you were yearning to address

Great stuff!

PS – Why is the text gray? So hard to read. What did black text ever do to Radian6?

By: Karthik S

Karthik S — Mon, 26 Oct 2009 13:15:11 +0000

Good one…liked the 5 points you've listed. The post sounds quite similar in intent to my India-specific post titled, 'Social media peanut butter', http://itwofs.com/beastoftraal/2009/09/30/social-…

It is a matter of picking your battles – can’t fight them all, nope! Choose those which you can address and which perhaps seems more pressing. Or choose those who seem to have better influence than others – these criteria could backfire since even someone not with any visible influence can gain notoriety in a week. But, selective response is a better solution than spreading thin. It also gives the brand enough breathing space when the level of activity increases, since the expectation doesn’t veer towards, ‘they’ll respond to every single query’. This is not a perfect solution, but is a perfectly manageable solution.

By: Karthik S

Karthik S — Mon, 26 Oct 2009 10:15:11 +0000

Good one...liked the 5 points you've listed. The post sounds quite similar in intent to my India-specific post titled, 'Social media peanut butter', http://itwofs.com/beastoftraal/2009/09/30/social-... It is a matter of picking your battles – can’t fight them all, nope! Choose those which you can address and which perhaps seems more pressing. Or choose those who seem to have better influence than others – these criteria could backfire since even someone not with any visible influence can gain notoriety in a week. But, selective response is a better solution than spreading thin. It also gives the brand enough breathing space when the level of activity increases, since the expectation doesn’t veer towards, ‘they’ll respond to every single query’. This is not a perfect solution, but is a perfectly manageable solution.