October 23, 2009
Foundations of Listening and Engagement Webinar, 29 October
By: Lauren Vargas
UPDATE: We will be posting the slides and recap of Q&A here on the blog. Stay tuned!
We have spent this past month discussing the ins and outs of listening. Please join us next Thursday, October 29th at 2:00 PM (EST) as we discuss the different types of listening – brand, competitor, and opportunity – what types of conversations to listen for, and some simple tips for basic engagement and response in social media. Join Amber Naslund, Radian6′s director of community, as we talk best practices, examples and take your questions.
Space is limited.
Reserve your Webinar seat now at: https://ww2.gotomeeting.com/register/675506547
After registering, you will receive a confirmation email containing information about joining the Webinar.
We can’t wait to chat with you, so bring along all of your stories and questions about listening and engagement!
Very curious to see what you guys are all about.
Being a good listener is a good trait to have.
Very curious to see what you guys are all about.
Being a good listener is a good trait to have.
Really enjoyed what I saw of the webinar (I got called away into another meeting). Is the presentation/outline gonna be posted anywhere public?
Here are some notes I took:
LISTENING AND ENGAGEMENT
-look for complaints about your competitor – for options for you to shine, or fill gaps
-leveraging the crowd for expectations of product/service/price
-INFLUENCERS drive the actions that you want (not necessarily their reach)
-CRISIS -leverage indicators so a company doesnt have to react, spot a crisis before it starts
-ROI -the conversations that are providing the most activity for you, path of conversation (and how to reproduce if successful)
-THE AUDIT -is our marketing sticking, or how is it adapting?
-align yourself with areas of talk that you want to be associated with
-participate and respond to conversations in your community (as well as competitors)
-eitiquitte – thank them for their comments, apologize for problems “i’m sorry”