If you hung out on Twitter or the blogosphere over the weekend, or if you happened to be at BlogWorld you undoubtedly heard some of the buzz around the #beatcancer campaign throughout social media. It was great fun, and Radian6 was glad to be part of such an amazing event and cause.

The upshot: folks across the social web tagged their Tweets, comments, blog posts and such with #beatcancer to raise awareness and money for cancer research during a 24-hour period that coincided with the BlogWorld Expo, one of the biggest social media events of the year.

In collaboration with EVERYWHERE, a social media marketing and content development firm, Radian6 helped provide the tracking and analytics for the #beatcancer campaign, which took place from October 16th at 9AM to October 17th at 9AM. Sponsors eBay/PayPal and MillerCoors Brewing Company donated money for each post tracked during the 24-hour window, and Guinness World Record recorded the campaign volume to set a new, sign-of-the-times record for the most widespread social network message in a 24-hour period with over 209,000 posts.

The best part? The event raised over $70,000 to benefit cancer charities.

The money raised will be donated to four different non-profit cancer organizations including SU2C (Stand UP to Cancer), Alex’s Lemonade, Bright Pink, and Spirit Jump. For more info on the campaign, check out beatcancereverywhere.com, or see the press release here.

At Radian6, we’re super excited about the increasing demonstrations of using social media for social good. The very nature of social networking – rapid connections, gathering among common interests, and the unlimited geography – make it a beautiful and powerful fit for social causes of all kinds. As a company, we believe very much in giving back to the communities and causes that power the human networks around us. Stay tuned to hear more about how we’re hoping to harness and support social causes like the #beatcancer campaign in the near future.

Special thanks to EVERYWHERE, WhatGives, Slash7, Sarah Evans, the team at BlogWorld & New Media Expo, Guinness World Records, eBay/PayPal, and the MillerCoors Brewing Company folks for putting together an exciting and noteworthy event, and for allowing us to be part of it.