Comments on: Who Should Respond to Brand Mentions? http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Fri, 10 Feb 2012 21:26:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: lauren http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1522 lauren Thu, 29 Oct 2009 13:34:33 +0000 http://www.radian6.com/?p=1421#comment-1522 Dionne, Right on! Proactive listening is unfortunately the last thing one thinks about...it takes a shift in thinking to go from reacting to being proactive. L Dionne,

Right on! Proactive listening is unfortunately the last thing one thinks about…it takes a shift in thinking to go from reacting to being proactive.

L

]]> By: lauren http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1498 lauren Thu, 29 Oct 2009 13:34:33 +0000 http://www.radian6.com/?p=1421#comment-1498 Dionne, Right on! Proactive listening is unfortunately the last thing one thinks about...it takes a shift in thinking to go from reacting to being proactive. L Dionne,

Right on! Proactive listening is unfortunately the last thing one thinks about…it takes a shift in thinking to go from reacting to being proactive.

L

]]> By: Dionne http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-6729 Dionne Thu, 29 Oct 2009 13:18:53 +0000 http://www.radian6.com/?p=1421#comment-6729 I think it's interesting to see the dramatic impact of social media on marketing decisions. For example in the case of the Tropicana packaging redesign: <a href="http://thestrategicfirm.wordpress.com/2009/10/28/which-brand-leaves-a-bad-taste-in-your-mouth/" rel="nofollow">http://thestrategicfirm.wordpress.com/2009/10/28/...</a> Marketers tuned into the online chatter of disgruntled consumers and made a swift turn around. I think another component is "proactive listening." I think it's interesting to see the dramatic impact of social media on marketing decisions. For example in the case of the Tropicana packaging redesign:
http://thestrategicfirm.wordpress.com/2009/10/28/…

Marketers tuned into the online chatter of disgruntled consumers and made a swift turn around. I think another component is "proactive listening."

]]> By: Dionne http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-6693 Dionne Thu, 29 Oct 2009 13:18:53 +0000 http://www.radian6.com/?p=1421#comment-6693 I think it's interesting to see the dramatic impact of social media on marketing decisions. For example in the case of the Tropicana packaging redesign: <a href="http://thestrategicfirm.wordpress.com/2009/10/28/which-brand-leaves-a-bad-taste-in-your-mouth/" rel="nofollow">http://thestrategicfirm.wordpress.com/2009/10/28/...</a> Marketers tuned into the online chatter of disgruntled consumers and made a swift turn around. I think another component is "proactive listening." I think it's interesting to see the dramatic impact of social media on marketing decisions. For example in the case of the Tropicana packaging redesign:
http://thestrategicfirm.wordpress.com/2009/10/28/…

Marketers tuned into the online chatter of disgruntled consumers and made a swift turn around. I think another component is "proactive listening."

]]> By: Dionne http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1497 Dionne Thu, 29 Oct 2009 10:18:53 +0000 http://www.radian6.com/?p=1421#comment-1497 I think it's interesting to see the dramatic impact of social media on marketing decisions. For example in the case of the Tropicana packaging redesign: <a href="http://thestrategicfirm.wordpress.com/2009/10/28/which-brand-leaves-a-bad-taste-in-your-mouth/" rel="nofollow">http://thestrategicfirm.wordpress.com/2009/10/28/...</a> Marketers tuned into the online chatter of disgruntled consumers and made a swift turn around. I think another component is "proactive listening." I think it's interesting to see the dramatic impact of social media on marketing decisions. For example in the case of the Tropicana packaging redesign:
http://thestrategicfirm.wordpress.com/2009/10/28/…

Marketers tuned into the online chatter of disgruntled consumers and made a swift turn around. I think another component is "proactive listening."

]]> By: Danny Brown http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1520 Danny Brown Wed, 28 Oct 2009 23:42:08 +0000 http://www.radian6.com/?p=1421#comment-1520 Agreed, Lauren. Problem is though, without buy-in from the top the budgets don't get allocated to do it properly, then you just waste time and energy on something that's pretty much destined to fail. Agreed, Lauren. Problem is though, without buy-in from the top the budgets don’t get allocated to do it properly, then you just waste time and energy on something that’s pretty much destined to fail.

]]> By: lauren http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1519 lauren Wed, 28 Oct 2009 17:38:45 +0000 http://www.radian6.com/?p=1421#comment-1519 Good point...structure is key. We will expand more on this next month as we delve into how to get started in social media. L Good point…structure is key. We will expand more on this next month as we delve into how to get started in social media.

L

]]> By: lauren http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1495 lauren Wed, 28 Oct 2009 17:38:45 +0000 http://www.radian6.com/?p=1421#comment-1495 Good point...structure is key. We will expand more on this next month as we delve into how to get started in social media. L Good point…structure is key. We will expand more on this next month as we delve into how to get started in social media.

L

]]> By: lauren http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1518 lauren Wed, 28 Oct 2009 17:37:32 +0000 http://www.radian6.com/?p=1421#comment-1518 I would add buy-in from bottom-up too. Top down does not always guarantee success...buy-in from the strategic thinkers and worker bees is ideal. L I would add buy-in from bottom-up too. Top down does not always guarantee success…buy-in from the strategic thinkers and worker bees is ideal.

L

]]> By: lauren http://www.radian6.com/blog/2009/10/who-should-respond-to-brand-mentions/#comment-1494 lauren Wed, 28 Oct 2009 17:37:32 +0000 http://www.radian6.com/?p=1421#comment-1494 I would add buy-in from bottom-up too. Top down does not always guarantee success...buy-in from the strategic thinkers and worker bees is ideal. L I would add buy-in from bottom-up too. Top down does not always guarantee success…buy-in from the strategic thinkers and worker bees is ideal.

L

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