Radian6 will be a great destination in December for learning and illuminating the path through social media. December 1st will see fresh new content in the Engaged Brand section of our site including e-books, articles and video.

Our December theme is “Making a Case for Social Media” and usually the first place you go to start that conversation is with your boss. We’ll have tips to make that conversation as easy and productive as possible. But before even booking a meeting with the boss, you can examine the “Anatomy of Engagement” that provides a framework and ideas for creating your guidelines for social media participation within the company and for engaging with your external community.

And if you want to know what the road ahead looks like, check out the new video by Radian6 CEO Marcel LeBrun. He’ll lead you down – or up- the Yellow Brick Road to social media maturity and outline not only the first steps to get started in social media, but the five stages to arrive at a fully engaged and mature social media company.

Two web events are also scheduled. On Thursday December 10th,  we’ll tackle “creativity in the age of social media” with Edward Boches (@EdwardBoches) who’s both the Chief Creativity and Chief Social Media Officer at the communications agency, Mullen. Edward’s always had an eye for creativity; even thumbing through the pages of ads in Life magazine as a lad captured his imagination. Perhaps that’s what led him into media communications. He’s had some pretty cool discussions in his career, presenting ideas to Oprah (who apparently liked them) and co-writing TV ads with Ellen DeGeneres. Edward will inject his enthusiasm and creativity into our Twebinar so be sure to join us on Thursday, December 10th at 2 pm EST.

Then as we head closer to the holidays, we’ll propose some good cheer with our friends at Molson Coors in a Twebinar Thursday, December 17th. We’ll be joined by Ferg Devins, Adam Moffat and Tonia Hammer as we talk about lessons learned and how social media connects brands with their communities. So raise a glass and toast the upcoming season with us.

Both Twebinars are open to everyone so please join us by logging in with your Twitter account on Thursday, Dec 10th and 17th (no preregistration is required) or listen to the audio on our Engaged Brand BlogTalkRadio channel.

What is a Twebinar?

A Twebinar is a mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion.

How Can I Participate?

Since we’ll be using Twitter, just tweet us your questions with a #radian6 hashtag, include a “?” and we’ll be sure to see them. We’ve built the Twebinar interface so you can see all the tweets and discussion at a glance, listen to the broadcast, and submit your questions as we chat.

Twebinar Tips:

• Once the Twebinar has started, log in and you should hear music or the live broadcast. If you don’t hear the audio right away, please refresh your browser.
• If you login before the Twebinar starts, refresh your browser once the Twebinar begins and the BlogTalkRadio (BTR) interface will show up and start playing.
• To ask a question, simply type it in to Twitter using the #radian6 hashtag and end it with a “?”. We’ll see it.
• Your hosts will be @ambercadabra and @davidalston. Feel free to send them advance questions on Twitter if you like. We’ll also have @vargasl on hand to help gather and answer your questions during the broadcast.
• If you’d prefer to listen to the audio without the Twebinar interface, you can do so at our BlogTalkRadio channel.
• The full broadcast of the events will be posted on our blog after the event is over, or you can always listen to the archive on BTR.
• Any other questions, leave them here in the comments or ask us on Twitter and we’ll do our best.