Last month, the conversation here on The Engaged Brand was about learning and discussing the foundations of listening and engagement. This month we tackle how to get started in social media. The question is no longer why should we be involved in social media, but how can we make it happen.

We invite you to join us as we embark down the Yellow Brick Road to Social Media Maturity and chat about how we can ease into social media and socialize in and outside the enterprise. It will not be just the Radian6 team members involved in this conversation…once again we are inviting a host of guest bloggers to help us navigate the social media waters and also, we want you to join in, ask questions and challenge the way things are being done.

Take a cruise through the new content on The Engaged Brand section of the Radian6 site.

• The Social Media Starter Kit (PDF): A look at some of the more popular social media tools and how to get started with them
• Getting a Foothold in Social Media ( PDF): A guide to some social media strategy basics for organizations of all sizes
• Social Media Time Management: (companion ebook) A guide to managing social media information overload
• Social Media Readiness Assessment (PDF): Some questions to consider as you plan a social media strategy

Never fear, we are not finished discussing listening and engagement. In fact, check out this upcoming Social Media Business Council conference call, 5 November, discussing how Dell and UPS are not just talking the talk, but walking the walk.

Don’t forget that you can access our entire content library of PDFs, slide decks, and case studies at the bottom of each page of our website.