Our focus this November is Getting Started in Social Media. And what better way to get started than to take an in-depth look at how a large company like Kodak decided to create a conversation with its customers.

Please join us on Thursday, November 5th at 2:00PM (EST) as we talk to Tom Hoehn and Jenny Cisney from Kodak and ask them about their social media strategy, how they created a community connection, what they’re tracking and measuring, and how social media has changed their brand for the better.

This webinar is open to the public so please join us by logging in with your Twitter account on Thursday (no preregistration is required) or listen to the audio on our Engaged Brand BlogTalkRadio channel.

For those of you new to the Twebinar format, it’s a mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion. We’ll be using the hashtag #radian6 and picking up your questions along the way. We’ve built the Twebinar interface so you can see all the tweets and discussion at a glance, listen to the broadcast, and submit your questions as we chat.

• A few Twebinar tips for the uninitiated:When you log in, you should hear music or the live broadcast. If you don’t hear the audio right away, refresh your browser.
• To ask a question, simply type it in to Twitter using the #radian6 hashtag and end it with a “?”. We’ll see it.
• Your host for this episode will be @ambercadabra, so you can send questions in advance on Twitter if you like. We’ll also have @vargasl on hand to help gather and answer your questions during the broadcast.
• If you’d prefer to listen to the audio without the Twebinar interface, you can do so at our BlogTalkRadio channel.
• We’ll post the full broadcast after the event on our blog, and you can always listen to the archive on BTR.
• Any other questions, leave them here in the comments or ask us on Twitter and we’ll do our best.

Head to the Twebinars site to log in and join the discussion (don’t worry, we never see your login credentials; Twitter keeps those). We can’t wait to chat with Jenny, and hope you’ll bring along your questions.