Twebinar: Molson Coors

By Gwen McIntyre
Tuesday, November 24, 2009 | 18019 Commentshttp://www.radian6.com/blog/2009/11/twebinar-molson-coors/Twebinar%3A+Molson+Coors2009-11-24+18%3A13%3A47Gwen+McIntyre
Tags: engagement, Listening, Molson Coors, radian6, Twebinar
Posted in: Community, Social Media, Twebinar, Web Events

Sometimes one of the best ways to Make a Case for Social Media is to see what others have done and to learn from their experience. Please join us at our Twebinar on Thursday, December 17th at 2pm EST as we talk with folks from Molson Coors where social media has been part of the marketing mix for two years.

Ferg Devins, Adam Moffat and Tonia Hammer will share key lessons learned about how social media connects their brand with the community… and community is something they have some experience with — a couple of hundred years worth!

This Twebinar is open to communities everywhere so please join us by logging in with your Twitter account on Thursday, Dec 17th (no preregistration is required) or listen to the audio on our Engaged Brand BlogTalkRadio channel.

What is a Twebinar?

A Twebinar is a mashup between a live podcast/audio broadcast and Twitter as the backchannel for discussion.

How Can I Participate?

Since we’ll be using Twitter, just tweet us your questions with a #radian6 hashtag, include a “?” and we’ll be sure to see them. We’ve built the Twebinar interface so you can see all the tweets and discussion at a glance, listen to the broadcast, and submit your questions as we chat.

Twebinar Tips:

• Once the Twebinar has started, log in and you should hear music or the live broadcast. If you don’t hear the audio right away, please refresh your browser.
• If you login before the Twebinar starts, refresh your browser once the Twebinar begins and the BlogTalkRadio (BTR) interface will show up and start playing.
• To ask a question, simply type it in to Twitter using the #radian6 hashtag and end it with a “?”. We’ll see it.
• Your hosts for this episode will be @ambercadabra and @davidalston. Feel free to send them advance questions on Twitter if you like. We’ll also have @vargasl on hand to help gather and answer your questions during the broadcast.
• If you’d prefer to listen to the audio without the Twebinar interface, you can do so at our BlogTalkRadio channel.
• The full broadcast of the event will be posted on our blog after the event is over, or you can always listen to the archive on BTR.
• Any other questions, leave them here in the comments or ask us on Twitter and we’ll do our best.

Head to the Twebinars site to log in and join the discussion (don’t worry, we never see your login credentials; Twitter keeps those). We can’t wait to talk with all of the great folks at Molson, and we hope you bring along some questions.