Twebinar Recap: Engaged Brand With Dix & Eaton
Thursday, November 12, 2009 | 2 Comments
Tags: Dix&Eaton, engagement, Listening, Online Communities, Podcast, radian6, Social Media, Social Media Monitoring, Twebinar
Posted in: Podcasts, Twebinar
Thanks to everyone for the great turnout at our Engaged Brand Twebinar today with Chuck Hemann from Dix & Eaton. The audience participation was so awesome; we had plenty of great, thought-provoking questions for our speed round.
Chuck shared so much fantastic information it was hard to keep up. He started with his brilliantly simple 4 step process for a Social Media campaign:
- Listen
- Create a strategy based on what you learned from listening
- Engage the community
- Measure the response
He said that “If you don’t listen and benchmark to begin with, it’s hard to measure the success of your Social Media program.”
He also shared the list of blogs he keeps in his RSS feed. Plus, he had some great nuggets of wisdom, such as “Engage people where they live, not where you live.” And “The conversation about you and your brand are going to be happening whether you participate or not.”
To hear more great nuggets from Chuck please download the Dix & Eaton podcast from BlogTalkRadio. And be sure to follow Chuck on Twitter at @chuckhemann so you don’t miss out on anything new he might have to say.
Thank you all for listening and participating. Here’s a few of the interesting tweets that occurred during the Twebinar:
TWEET FROM: LZONE
Like @chuckhemann, I agree that SM works best when it becomes a part of a company’s culture and doesn’t just reside in one dept. #radian6
TWEET FROM: CSLEDZIK
@lzone @alexiaharris Makes sense to start slow as Chuck said. Even listening ahead of time can help you be proactive. #radian6
TWEET FROM: ALEXIAHARRIS
@chuckhemann I read the blogs you suggested. I guess I’m on track 
#radian6
TWEET FROM: SONNYGILL
Ding ding. @chuckhemann touches on shaping corporate culture to be ready for SM within the business #radian6
TWEET FROM: GOKTGO
“The corporate culture has 2 b ready 4 social media…they have 2 b willing 2 collaborate w customers more than just push products” #radian6
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EDIT: We thought we’d add Chuck’s great list of social media blogs for all of those who’d like to check them out.
Aaron Strout: http://blog.stroutmeister.com/
Amber Naslund: http://altitudebranding.com/
Dave Fleet: http://davefleet.com/
David Griner: http://www.thesocialpath.com/
David Mullen: http://www.davidwmullen.com/
Don Bartholomew: http://metricsman.wordpress.com/
Geoff Livingston: http://www.livingstonbuzz.com/
Jason Falls: http://www.socialmediaexplorer.com/
Katie Paine: http://kdpaine.blogs.com/
Olivier Blanchard: http://thebrandbuilder.wordpress.com/
Radian6: http://www.radian6.com/blog/
2 Responses to “Twebinar Recap: Engaged Brand With Dix & Eaton”
Gwen McIntyre on November 13th, 2009 at 9:30 am
It was our pleasure Chuck! I really enjoyed listening to the Twebinar and all of the great insight you provided.
Chuck Hemann on November 12th, 2009 at 9:35 pm
Thanks, Gwen. And thanks again to Radian6 for having me.