Comments on: Do You Talk Back To Your TV? Well Now, It Can Hear You! http://www.radian6.com/blog/2009/12/do-you-talk-back-to-your-tv-well-now-it-can-hear-you/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Fri, 10 Feb 2012 21:26:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MTV Uses Twitter to Power Pop-Culture Show http://www.radian6.com/blog/2009/12/do-you-talk-back-to-your-tv-well-now-it-can-hear-you/#comment-1935 MTV Uses Twitter to Power Pop-Culture Show Tue, 08 Dec 2009 21:17:31 +0000 http://www.radian6.com/?p=2065#comment-1935 [...] In April 2009, MTV launched It’s On with Alexa Chung, a popular culture variety show that went into its second season this past October. Since April, It’s On has built up a huge following, both on and offline. The show’s official Twitter account currently has over 680,000 followers. The audience interacts across a number of platforms:  TV, online and mobile. There’s a large and active following on Twitter. The show engages that Twitter audience who tweet their thoughts about the guests and the show. Then MTV takes the pulse of viewers by aggregating the themes of those Twitter conversations - Radian6 blog [...] [...] In April 2009, MTV launched It’s On with Alexa Chung, a popular culture variety show that went into its second season this past October. Since April, It’s On has built up a huge following, both on and offline. The show’s official Twitter account currently has over 680,000 followers. The audience interacts across a number of platforms:  TV, online and mobile. There’s a large and active following on Twitter. The show engages that Twitter audience who tweet their thoughts about the guests and the show. Then MTV takes the pulse of viewers by aggregating the themes of those Twitter conversations – Radian6 blog [...]

]]> By: chrisramsey (Chris R http://www.radian6.com/blog/2009/12/do-you-talk-back-to-your-tv-well-now-it-can-hear-you/#comment-1936 chrisramsey (Chris R Tue, 08 Dec 2009 19:58:27 +0000 http://www.radian6.com/?p=2065#comment-1936 Great post on MTV, VMA, Alexa Chung and the fusion of social media and TV by <a rel="nofollow" href="http://twitter.com/rbegg" rel="nofollow">@rbegg</a> <a href="http://tinyurl.com/y85tqef" rel="nofollow">http://tinyurl.com/y85tqef</a> Great post on MTV, VMA, Alexa Chung and the fusion of social media and TV by <a rel="nofollow" href="http://twitter.com/rbegg&quot; rel="nofollow">@rbegg http://tinyurl.com/y85tqef

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