Social Media: A Passing Fad or Bigger than TV?
Wednesday, December 2, 2009 | 3 Comments
Tags: power of social media, two way listening
Posted in: Listening, Marketing, Social Media
The era of mass media introduced a lot of changes in how businesses communicate with customers. It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which I briefly reference in the video.
So what about social media? Will its effect on society and, more specifically, on business communications be a passing fad or will it have a greater impact than the era of mass marketing?
Here is my riff on that question. Please let me know your thoughts on the subject.
3 Responses to “Social Media: A Passing Fad or Bigger than TV?”
Morgan Siem on December 17th, 2009 at 4:42 pm
I love the quote in the video that, “Now your brand is the sum of conversations about it….Your customers have a very powerful voice in shaping your brand.” You are right that this creates a fundamental shift in the way marketing teams approach branding. Thanks for the tools that help brands stay engaged with their customers!
Viji Iyer on December 17th, 2009 at 5:07 pm
This is a fantastic video that breaks down and speaks to the effects of social media and how it can potentially have a “revolutionary effect” on how we market our products/ services as well as how we define a brand moving forward. I love the aspect of “powershift” where a consumer has as much voice as the brand. Thank you for sharing this, certainly has a RT value on twitter to be shared with others! 
Taylor Marek on December 4th, 2009 at 12:46 am
Well said. I swear I’ve heard of Radian6 before, but never really took a longer look till now. I think I’ll hang around and see what comes of it…