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Social Media: A Passing Fad or Bigger than TV?

By Marcel LeBrun
Wednesday, December 2, 2009 | 3 Comments
Tags: ,
Posted in: Listening, Marketing, Social Media

The era of mass media introduced a lot of changes in how businesses communicate with customers.  It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which I briefly reference in the video.

So what about social media?  Will its effect on society and, more specifically, on business communications be a passing fad or will it have a greater impact than the era of mass marketing?

Here is my riff on that question.  Please let me know your thoughts on the subject.

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3 Responses to “Social Media: A Passing Fad or Bigger than TV?”

Taylor Marek on December 4th, 2009 at 12:46 am

Well said. I swear I’ve heard of Radian6 before, but never really took a longer look till now. I think I’ll hang around and see what comes of it… ;)

Morgan Siem on December 17th, 2009 at 4:42 pm

I love the quote in the video that, “Now your brand is the sum of conversations about it….Your customers have a very powerful voice in shaping your brand.” You are right that this creates a fundamental shift in the way marketing teams approach branding. Thanks for the tools that help brands stay engaged with their customers!

Viji Iyer on December 17th, 2009 at 5:07 pm

This is a fantastic video that breaks down and speaks to the effects of social media and how it can potentially have a “revolutionary effect” on how we market our products/ services as well as how we define a brand moving forward. I love the aspect of “powershift” where a consumer has as much voice as the brand. Thank you for sharing this, certainly has a RT value on twitter to be shared with others! :)

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