Comments on: Social Media: A Passing Fad or Bigger than TV? http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/ Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. Thu, 09 Feb 2012 20:48:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bryan bliss http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-7075 bryan bliss Sat, 31 Jul 2010 19:58:35 +0000 http://www.radian6.com/?p=1962#comment-7075 Interesting to look back on this. I see what he means but the upcoming political campaigns, the citizens united, tea party corporate sponsorshop and even old spice ads all make the case that you CAN STILL BUY the media, even in social media. Having a budget and strategy maximized can equate to maximum exposure in even social media. I think he probably means that money no longer MONOPOLIZES the media, but even that doesent quite get it. word of mouth always trumped paid advertising and there have been brands paying for word of mouth probably ever since there has been advertising. Though the system seems more open and democratized, there are still multiple ways to buy or rig the game. Fortunately our voices DO count more, but we need to keep a watchful eye on that power of ours and be cautious how we squander or abuse it. Interesting to look back on this.
I see what he means but the upcoming political campaigns, the citizens united, tea party corporate sponsorshop and even old spice ads all make the case that you CAN STILL BUY the media, even in social media. Having a budget and strategy maximized can equate to maximum exposure in even social media.
I think he probably means that money no longer MONOPOLIZES the media, but even that doesent quite get it. word of mouth always trumped paid advertising and there have been brands paying for word of mouth probably ever since there has been advertising.
Though the system seems more open and democratized, there are still multiple ways to buy or rig the game.
Fortunately our voices DO count more, but we need to keep a watchful eye on that power of ours and be cautious how we squander or abuse it.

]]> By: bryan bliss http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-1916 bryan bliss Sat, 31 Jul 2010 19:58:35 +0000 http://www.radian6.com/?p=1962#comment-1916 Interesting to look back on this. I see what he means but the upcoming political campaigns, the citizens united, tea party corporate sponsorshop and even old spice ads all make the case that you CAN STILL BUY the media, even in social media. Having a budget and strategy maximized can equate to maximum exposure in even social media. I think he probably means that money no longer MONOPOLIZES the media, but even that doesent quite get it. word of mouth always trumped paid advertising and there have been brands paying for word of mouth probably ever since there has been advertising. Though the system seems more open and democratized, there are still multiple ways to buy or rig the game. Fortunately our voices DO count more, but we need to keep a watchful eye on that power of ours and be cautious how we squander or abuse it. Interesting to look back on this.
I see what he means but the upcoming political campaigns, the citizens united, tea party corporate sponsorshop and even old spice ads all make the case that you CAN STILL BUY the media, even in social media. Having a budget and strategy maximized can equate to maximum exposure in even social media.
I think he probably means that money no longer MONOPOLIZES the media, but even that doesent quite get it. word of mouth always trumped paid advertising and there have been brands paying for word of mouth probably ever since there has been advertising.
Though the system seems more open and democratized, there are still multiple ways to buy or rig the game.
Fortunately our voices DO count more, but we need to keep a watchful eye on that power of ours and be cautious how we squander or abuse it.

]]> By: Viji Iyer http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-1909 Viji Iyer Thu, 17 Dec 2009 21:07:15 +0000 http://www.radian6.com/?p=1962#comment-1909 This is a fantastic video that breaks down and speaks to the effects of social media and how it can potentially have a "revolutionary effect" on how we market our products/ services as well as how we define a brand moving forward. I love the aspect of "powershift" where a consumer has as much voice as the brand. Thank you for sharing this, certainly has a RT value on twitter to be shared with others! :) This is a fantastic video that breaks down and speaks to the effects of social media and how it can potentially have a “revolutionary effect” on how we market our products/ services as well as how we define a brand moving forward. I love the aspect of “powershift” where a consumer has as much voice as the brand. Thank you for sharing this, certainly has a RT value on twitter to be shared with others! :)

]]> By: Viji Iyer http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-1906 Viji Iyer Thu, 17 Dec 2009 21:07:15 +0000 http://www.radian6.com/?p=1962#comment-1906 This is a fantastic video that breaks down and speaks to the effects of social media and how it can potentially have a "revolutionary effect" on how we market our products/ services as well as how we define a brand moving forward. I love the aspect of "powershift" where a consumer has as much voice as the brand. Thank you for sharing this, certainly has a RT value on twitter to be shared with others! :) This is a fantastic video that breaks down and speaks to the effects of social media and how it can potentially have a “revolutionary effect” on how we market our products/ services as well as how we define a brand moving forward. I love the aspect of “powershift” where a consumer has as much voice as the brand. Thank you for sharing this, certainly has a RT value on twitter to be shared with others! :)

]]> By: Morgan Siem http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-1911 Morgan Siem Thu, 17 Dec 2009 20:42:39 +0000 http://www.radian6.com/?p=1962#comment-1911 I love the quote in the video that, "Now your brand is the sum of conversations about it....Your customers have a very powerful voice in shaping your brand." You are right that this creates a fundamental shift in the way marketing teams approach branding. Thanks for the tools that help brands stay engaged with their customers! I love the quote in the video that, “Now your brand is the sum of conversations about it….Your customers have a very powerful voice in shaping your brand.” You are right that this creates a fundamental shift in the way marketing teams approach branding. Thanks for the tools that help brands stay engaged with their customers!

]]> By: Taylor Marek http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-1910 Taylor Marek Fri, 04 Dec 2009 04:46:46 +0000 http://www.radian6.com/?p=1962#comment-1910 Well said. I swear I've heard of Radian6 before, but never really took a longer look till now. I think I'll hang around and see what comes of it... ;) Well said. I swear I’ve heard of Radian6 before, but never really took a longer look till now. I think I’ll hang around and see what comes of it… ;)

]]> By: Taylor Marek http://www.radian6.com/blog/2009/12/social-media-bigger-than-tv/#comment-1904 Taylor Marek Fri, 04 Dec 2009 04:46:46 +0000 http://www.radian6.com/?p=1962#comment-1904 Well said. I swear I've heard of Radian6 before, but never really took a longer look till now. I think I'll hang around and see what comes of it... ;) Well said. I swear I’ve heard of Radian6 before, but never really took a longer look till now. I think I’ll hang around and see what comes of it… ;)

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