Many of us are tidying our desks today before we take a much-needed holiday break before the new year. Santa may have adapted social media, but perhaps your company is not quite there to making the jump into social media or gone beyond monitoring social media into customer engagement. This can be a frustrating situation, but before you leave your desk today, start brainstorming about your social media state of the union and compile your own holiday wish list.

We’ll help you compile the resources you need to make your case, so you can spend the next couple of weeks dreaming about sugar plums and enter the new year with a positive attitude!

1. Courage – Your first conversation (or repeat discussion) with the boss about social media can be a bit intimidating, but if you are prepared, never fear! Go ahead and schedule time on the boss’ calendar in 2010.
2. Bigger Ears – Conversations are happening everywhere and can be a bit overwhelming and hard to make the case for social media if you do not know what you are listening for. Determine what you are listening for, the point of need and what to do if the chatter is not about you.
3. More Time – Let’s face it, even if Santa were to grant us more time in the day, we would still find a way to waste it away. So perhaps, we should scratch the original request and ask for the gift of time management.
4. Additional Arms – The social media strategy for every organization matures at various speeds. No matter what stage of implementation you are experiencing, one person cannot handle it all. Explore how you can assist socializing the organization.
5. Reinforcement – Come back after the new year and discover the new goodies we have in store for you. In the meantime, check out some of the great conversations we have had with people just like you struggling and living the social media life.