Webinar Recap: Anatomy of Engagement
Thursday, January 21, 2010 | Add a Comment
Tags: engagement, social media policy
Posted in: Podcasts, Webinar
A big thank you to everyone who attended today’s webinar on the Anatomy of Social Media Engagement. Lauren walked us through a ton of important information on why social media policies are necessary, what types of things they should include and some great ideas on how to write your own. So make sure you download the webinar to listen to it again or if you missed it the first time. Lauren is a font of social media information so if you aren’t following her on twitter, well what’s stopping you? @vargasl
Some of the take-aways from today’s webinar:
Are social media policies necessary?
YES! Social media policies are incredibly important to establish uniformity within your organization. Your social media policy should reflect who you are as an organization.
Key questions to ask before you begin:
- What is your scope?
- Will your organization encourage social media in the workplace?
- Do you want the workforce to identify themselves with your organization when engaging online?
- How does your organization define appropriate business conduct?
- How will your social media policy align with company culture and values?
Lauren likens a social media policy to the human body and breaks it down into the various parts:
Brain – your brain is working 24/7 whether you are sleeping or awake. Social media is also 24/7, interaction can be taking place any time of the day or night so your policy needs to reflect this.
Spinal cord – nerve cells are constantly sending and receiving messages from all parts of the body. These nerves are similar to the many parts of your organization. Each department may be called upon to interact in social media, to answer questions, address concerns or just reach out to customers.
Movement – body movement should be fluid and seamless, the same way that your social media policy and those on the social media frontlines should work together to create a fluid affinity.
Kidneys – every body needs a good waste management system, a way to dispose of the old to make room for the new. Your social media policy should be a document that evolves and changes as social media evolves and changes.
Liver – one of the main functions of the liver is storing vitamins, aiding digestion and getting rid of poisons. Being open to all types of feedback on your social media policy is an important way to gather nuggets of inspiration that you can store for later and implement when the time comes.
Part II of the Anatomy of Engagement focuses on Rules of Engagement a bit more than policy.
Mouth – taste buds detect a multitude of flavors in the same way that listening will reveal the different sentiments about your organization, brand and industry.
Esophagus – the esophagus is the direct funnel to the stomach. Make sure workflows are in place to funnel issues to the correct individual.
Circulatory system – nutrients flow through the circulatory system to be distributed to various parts of the body. The lessons learned from social media should be distributed to all departments of your organization.
Blood cells – carry nutrition, oxygen and substance to the rest of your body. There are a lot of conversations coming into your organization; a social media policy will help determine how to respond.
Heart – the heart keeps all of the systems working in harmony. Your organization fosters the circulation of new ideas, recycles old ways and pumps out fuel to keep everything ticking.
To check out some of the examples Lauren talks about in the webinar, be sure to open the presentations below and follow the links.
Resources:
The Anatomy of Engagement Guidelines Presentation part I
The Anatomy of Engagement Guidelines Presentation part II
GoToWebinar Anatomy of Engagement Webinar Archive
