Building and Sustaining Brand Communities

Monday February 1, 2010

Click Here to Download

In January you got all your social media resolutions in place, right? From convincing your executive suite that social media is a valuable investment to improving your social media monitoring plan, we covered all sorts of bases to help get you organized and ready to tackle 2010.

And now that you’ve got your feet on the ground, we’re taking on community building. The Radian6 community management team has put together a comprehensive ebook this month about building, managing and sustaining brand communities. In this ebook, Amber Naslund and Lauren Vargas have covered:

• What makes up a community;
• How you make the case for community to your internal teams;
• What sorts of resources you’ll need to build out, maintain, and grow your community;
• What roles you’ll need to hire for and what attributes and expertise you’ll need to keep an eye out for – and avoid – when hiring for those roles;
• Best practices for building a thriving community;
• How to measure the impact of your community;
• And looking toward the future at a mature community model

If you’re ready to address the idea of building a community within your organization, download this PDF and let us know what you think, and be sure to take a look at the additional resources around here to get a better feel for what community is all about.

We’ll be talking about all things community throughout February, so stop by when you can and share your successes, concerns, and comments with us. We’re looking forward to hearing from you.

Videos to Watch