Radian6 Social Strategy Blog


Building and Sustaining Brand Communities

By:

Click Here to Download

In January you got all your social media resolutions in place, right? From convincing your executive suite that social media is a valuable investment to improving your social media monitoring plan, we covered all sorts of bases to help get you organized and ready to tackle 2010.

And now that you’ve got your feet on the ground, we’re taking on community building. The Radian6 community management team has put together a comprehensive ebook this month about building, managing and sustaining brand communities. In this ebook, Amber Naslund and Lauren Vargas have covered:

  • What makes up a community;
  • How you make the case for community to your internal teams;
  • What sorts of resources you’ll need to build out, maintain, and grow your community;
  • What roles you’ll need to hire for and what attributes and expertise you’ll need to keep an eye out for – and avoid – when hiring for those roles;
  • Best practices for building a thriving community;
  • How to measure the impact of your community;
  • And looking toward the future at a mature community model

If you’re ready to address the idea of building a community within your organization, download this PDF and let us know what you think, and be sure to take a look at the additional resources around here to get a better feel for what community is all about.

We’ll be talking about all things community throughout February, so stop by when you can and share your successes, concerns, and comments with us. We’re looking forward to hearing from you.

20 Responses to “Building and Sustaining Brand Communities”

  1. [...] This post was mentioned on Twitter by Lauren Fernandez, Katie Morse, Katie Morse, Teresa Basich, kfoxaz and others. kfoxaz said: RT @BloomgFootprint: Building and Sustaining Brand Communities http://bit.ly/bqBpcH (via @radian6) [...]

  2. [...] Building and Sustaining Brand Communities « Social Media Monitoring and Engagement – Radian6 (tags: community media social tool) [...]

  3. Social comments and analytics for this post…

    This post was mentioned on Twitter by bcromlish: Radian6: Building and Sustaining Brand Communities: http://bit.ly/aAKuTG...

Leave a Reply

|
RSS Button

Radian6 Now Offers You More


Radian6 Mobile Has Been Improved

Radian6 Mobile Has Been Updated

Improvements in Version 1.0.5 include:

  • Twitter mentions & hashtags are tappable from the workflow page
  • Keywords in the stack and workflow pages are highlighted
  • Tap a profile pic to see the social profile of the post author

Learn more

Get the most from your results with Radian6 Insights

Understand Social Like Never Before

Combine the coverage and depth of Radian6 with 3rd-party content for:

  • Demographics like age, gender, and location
  • Influence scores and topics
  • One-click lists of the most talked about people, places and things
  • And much more…

Learn more

Introducing the Salesforce Social Hub

Introducing the Salesforce Social Hub

Automate & Scale Social Media using the Salesforce Social Hub™ for:

  • Customer Service
  • Data Analysis
  • Community Management
  • Marketing & Product Development

 Learn more

Ready to Qualify for a Free Trial?

Fill out this form and a Radian6 representative will be in touch to assess your needs and explain our free trial service.

* Denotes a Mandatory Field