Don't Let Up
Monday, February 1, 2010 | 12 Comments
Tags: change management, social media strategy
Posted in: Social Media
Whew! We are almost at the end of the eight steps for successful change management. Can you begin to see the light at the end of the tunnel? The title of this next step sounds more like something that would be nominated for a Grammy Song of the Year, but is fundamental to achieving long term success in your organization.
When getting started in social media, you cannot dismiss and ignore an organization’s fears about social media engagement. Social media success is dependant upon a drastic change in corporate culture’s thinking and execution process. Already we have addressed six out of eight steps as defined by leading change management thinker, John Kotter – increasing the level of urgency, building the guiding team, establishing a relevant vision, communicating for buy-in, empowering action and creating short-term wins.
Now that urgency has been established, a team in place to lead, a relevant vision is established to guide the way, you are communicating for buy-in, empowered action, identified and created short-term wins, how do you keep the drive going and not let up?
- Eliminate Non-Essential Work: The easiest way to defeat change within your organization is to hamper the development with meaningless tasks. Use this period of change as a springboard to reevaluate processes and routines for better streamlining of time and resources.
- Share Stories: Stats may communicate to the C-Suite, but you want change to seep into every fiber of your organization. Do this by sharing the feel-good stories and relationship-building that is occurring. Keep the momentum building!
- Identify and Capitalize on New Opportunities: There are golden nuggets of opportunity lying in wait amongst those stories and lessons learned throughout the change management process. Keep you eye out for these opportunities to seek new ways of implementing your change vision.
How do you keep the momentum building until the change management process is ingrained throughout the organization? Please share your lessons learned.
